Thursday, October 28, 2021

Holovis to create unique projection mapping show for Royal Liver Building

 

Heritage Great Britain has revealed plans to bring back to life one of Liverpool’s iconic and best loved buildings, the Royal Liver Building, with a visitor attraction and projection mapped show.

The 21st century upgrade is being led by the building owner and CBRE’s Liverpool-based national building consultancy team, who submitted multiple planning applications for Phase 2’s multi-million renovations. This will also include Grade A office accommodation, a new restaurant, gym and cycle facilities, as well as linking the two large atria which will include a café/bar.

The projection mapped show is being produced by experienced designer Holovis who is working with Heritage Great Britain on a series of signature destination attractions, across both the private and public sectors.

The show is a celebration of Liverpool’s rich history from the industrial boom of the late 1800s through to a continued celebration of the city’s vibrant culture and love of music and sport, all viewed from the iconic building and waterfront perspective.

Unlike traditional projected experiences, this show surrounds the viewer placing them in the middle of 270° visuals, making it one of the most immersive projection mapped shows ever created.

Peter Cliff, creative director at Holovis states: “This is more than just discovering Liverpool’s history. Through this projection mapped experience with accompanying surround audio, guests will become immersed into each scene and feel like they are a part of it, experiencing the key moments as they would have been. We’re also going to be putting the experience into the hands of guests through an Augmented Reality based app with selfie filters and media sequences triggered from artifacts and merchandise.

“This is an incredible space to be working in and we are sure it will be extremely popular with locals and tourists alike.”

The wider project will also see a new visitor center experience which will take guests on a tour of the building, experiencing the projection mapping as an exciting finale, then staying for the unrivalled 360-degree views from the top tower.

Allan Leech, CEO of Heritage Great Britain, commented: “Heritage Great Britain is extremely proud to be bringing a world-class visitor attraction to such an iconic landmark building.

“It’s the first time in a number of generations that the world-famous building will be accessible to tourists and residents, giving behind the scenes access and stunning 360-degree views across the city and region, together with cutting edge technology to educate and entertain visitors.”

Simon Hepple, Director, National Building Consultancy team in Liverpool said: “As trusted custodians of the future of this enduring symbol of Liverpool’s history, we have drawn on the expertise of our multi-agency teams alongside our strategic partners to deliver a visionary and majestic office building fit for the 21st century.  This is a hugely significant and exciting project for us and one we are extremely proud to be instructed on.”

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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