Winners for the IAAPA Brass Ring Best Exhibit Awards at IAAPA Expo Asia 2024 were announced today, the second day the trade show floor was open. The tradition of the brass ring, a term now synonymous with spectacular achievement, dates to the 1800s when rings were hung on carousels to pose a fun challenge for riders. Successfully grabbing a ring while riding the carousel earned the rider a prize, which could include a free ride. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a coveted and celebrated treat.
The IAAPA Brass Ring Awards honor this tradition by celebrating achievements of excellence throughout the global attractions industry. Applicants were judged on their booth design, branding, staffing, product in booth, and overall appeal.
This year marks the inaugural Image Award. This award recognizes the most outstanding/best overall exhibit booth at IAAPA Expo Asia. Consideration for the Image Award does not require submission of an application.
Winners from IAAPA Expo Asia 2024 are as follows as selected by member judges:
9-27 square meters
First Place: LightUpToys.com (Booth #535)
“Booth was bright and welcoming. Staff was engaging in a natural manner.”
Second Place: Smartec Hotel Supplies Limited (Booth #1257)
“Beautiful, eye-catching design. Simple, museum-like.”
36-54 square meters
First Place: ShowTex Hong Kong Limited (Booth #311)
“Use of motion made the product interesting. Eye-catching design.”
Second Place: HB Leisure (Booth #1510)
“Great use of space. Staff did a great job interacting with customers. Fun.”
63 square meters and larger
First Place: DOF Robotics (Booth #900)
“Use of space well, engaged staff, and product well presented. Constant crowd of attendees.”
Second Place: Jinma Rides (Booth #329)
“Branding clear, high-definition graphics. Staff engaging and interactive components to showcase product.”
IMAGE AWARD Best overall booth
Brogent Technologies, Inc. (Booth #928)
“Graphics were well-placed and created a 3D effect with the design. The colors and theming were attractive. Beautiful models of products.”
“With an impressive number of applications, these outstanding exhibitors have truly raised the bar and significantly impacted the show floor,” said Jakob Wahl, president and CEO of IAAPA. “Their ingenuity, creativity, and commitment are exceptional, highlighting the spirit of innovation at IAAPA Expo Asia and underscoring the value of the attractions and amusement community.”
