IAAPA Expo Asia 2025, the premier trade exhibition in the Asia-Pacific region for the global attractions industry, officially opened its trade show floor doors in Shanghai. Thousands of professionals from around the world have gathered at the Shanghai New International Expo Center (SNIEC) to explore the latest innovations, thought-provoking ideas, and developing trends shaping the future of entertainment and leisure.
The Expo runs from June 30 – July 3, 2025, with the show floor open from July 1 – 3.
With more than 340 exhibitors filling an expansive trade show floor spanning over 8,500 square meters (over 914,600 square feet), IAAPA Expo Asia 2025 provides a platform for discovering breakthrough products and solutions. Alongside 20+ education events, this year’s Expo offers attendees opportunities to exchange insights and build lasting industry connections.
The opening ceremony set the tone for the week ahead with a theatrical production rooted in Chinese philosophical themes, guiding the audience through an immersive journey of creativity, balance, and transformation. The stage came alive as performers emerged from a symbolic river’s edge, delicately washing silks that soon soared into the air. Suspended high above the stage, the aerial trio echoed the flowing nature of water — their movements effortless, graceful, and poetic.
Jack Chan, executive director and vice president of IAAPA Asia Pacific, shared his enthusiasm for this year’s Expo: “Shanghai is an extraordinary host city, where tradition and technology coexist beautifully. IAAPA Expo Asia 2025 embraces this spirit by bringing together cultural expression, creative storytelling, and world-class innovation. It’s an exciting time for our industry, and this event is a launchpad for new ideas, partnerships, and progress.”
In his opening remarks, IAAPA President and CEO Jakob Wahl underscored the importance of global collaboration and forward-thinking leadership: “IAAPA Expo Asia 2025 showcases the incredible potential of our industry to inspire, connect, and evolve. Our education sessions, show floor, and experiences are all designed to empower professionals with the tools and ideas needed to thrive in a changing world. Shanghai sets the stage for meaningful dialogue and bold transformation. We look forward to seeing all the wonderful relationships forged in the week ahead.”
With a dynamic education program running alongside the trade show — including seminars, sold-out EDUTours, and networking events — IAAPA Expo Asia 2025 is more than a showcase: it is a celebration of shared purpose, vision, and creativity.
As attendees walk the show floor, attend expert-led sessions, and witness the industry’s latest innovations, the energy in Shanghai is a reflection of the attractions industry’s enduring commitment to delight, inspire, and lead.
