This fall, Barcelona will become the global epicenter of the entertainment and attractions industry as it hosts IAAPA Expo Europe 2025, the premier trade show for the sector in Europe, organized by IAAPA, the Global Association for the Attractions Industry.
Taking place at Fira Barcelona Gran Via from September 22-26, the event will bring together thousands of professionals from theme parks, waterparks, indoor entertainment centers, museums, zoos, resorts, and more. Registration is now open for attendees.
A growing industry
IAAPA Expo Europe 2025 will welcome over 690 international exhibitors across almost 21,000 square meters (226,000 square feet) of exhibition space. Attendees will discover the latest technologies, products, and sustainable solutions driving the future of recreational experiences.
As a European hub for creativity, technology, and tourism, Barcelona is home to major industry leaders such as Parc d’Atraccions Tibidabo, located in one of the largest metropolitan natural parks in the world. The city also hosted the event in 2021, where a long-term collaboration agreement was renewed.
A global gathering of top attractions and innovators
Confirmed visitors include key players in Spain and the global industry, such as PortAventura World, Parc d’Atraccions Tibidabo, Water World Costa Brava, Casa Batlló, Parques Reunidos, Siam Park, Puy du Fou, Isla Mágica, and WAZA (World Association of Zoos and Aquariums). This edition offers a unique platform for business growth and global exposure for both established and emerging brands.
Education, networking and business opportunities
Beyond the trade show floor, IAAPA Expo Europe will feature an educational program with conferences, panels, and specialized workshops covering key industry trends from digital innovation and sustainability to guest experience management, all designed to help push the industry forward. Among the most anticipated program highlights are: Indoor Entertainment Day, Water Park Day, Sustainability Day, EDUTours to PortAventura World and other attractions.
