ICON Leisure, in partnership with ICON Experiences, announced strategic relationships with four top brands in the leisure industry. Offering unique operational design consulting and turn-key management services, ICON Leisure, together with design and engineering experts Kimley-Horn, aquatic risk management innovator Ellis & Associates (E&A), aquatic facility management expert Jeff Ellis Management (JEM) and WhiteWater’s Vantage aquatic venue management technology, provides a beginning-to-end expert resource for aquatic venue and resort destination developers. ICON Leisure is headed by Brian Stovall, a 25-year veteran of operational concept design, new construction management, day-to-day management and real estate. ICON Leisure consulting services will focus on leveraging Stovall’s experience in the burgeoning lagoon and surf park arena while ICON Experiences will maintain their focus on attractions and experiences.
“I’ve been fortunate to be part of ten lagoon and surf park development projects in recent years,” said Brian Stovall, managing partner of ICON Leisure. “In creating this new consulting and management firm, we can provide developers with the insight and resources they need to plan for optimal operations, enhanced staff and guest experience and day to day management, avoiding costly mistakes on the back end by applying operationally efficient principles to the design from the beginning.”
Operational design consulting means considering daily operations, emergency planning and preparedness and guest experience with every development decision. Looking at the project from both the operators’ and the guests’ perspective, ICON Leisure helps developers navigate the multifaceted complexities of designing, developing and operating lagoons, surf parks and aquatic entertainment.
“ICON Leisure will be there for our clients, even after opening day,” added Stovall. “We offer a full, turn-key solution for investors, real estate developers and owners. We are confident our experience is unparalleled, and a true value add to these lifestyle development projects.”
