IDEAS, an Orlando-based brand and experience design firm, has been selected to redesign the historic Jungle Island animal park in Miami, Florida. The firm is guiding the overhaul of the 84-year-old destination with a new guest experience that includes family attractions, entertainment, and animal encounters.
Originally opened as Parrot Jungle in 1936 in Pinecrest, Florida, the current Jungle Island park is ideally situated between Downtown Miami and South Beach on Watson Island, adjacent to PortMiami’s cruise terminals. IDEAS will help the park embrace its island environment and integrate intimate animal experiences to create Miami’s premiere “adventure oasis.”
IDEAS has engaged zoological experts with a background in crafting experiences at SeaWorld and Busch Gardens to help plan unique creature encounters that ensure natural, respectful interactions. Recently, Jungle Island hired the project’s lead animal consultant, Jay Tacey, former Curatorial Leader for SeaWorld Parks & Resorts, as VP of Zoological Operations to oversee the execution of animal attractions, entertainment and care.
As the lead experience design consultant, IDEAS will collaborate with a team of themed entertainment veterans including HKS Architects, ProParks Attractions Group, Martin Aquatic and EDSA. Additional plans for the property include a new waterpark and upscale resort that integrates into Jungle Island’s private bayside club at Joia Beach. Jungle Island is expected to unveil this initial phase of new offerings in 2023.
Bob Allen, Chief Storytelling Officer of IDEAS, remarks, “Our team is excited to bring new life to a destination that has such a cherished legacy in South Florida. Nature provides a treasure trove of wondrous adventure stories. We can’t wait to reveal those tales to guests in unexpected ways that inspire discovery and deeper appreciation of the animal kingdom.”