Monday, July 22, 2024

Immersive Gamebox and Paramount Global in PAW Patrol game launch

Immersive group gaming platform, Immersive Gamebox is partnering with Paramount Global, a leading global media and entertainment company, to launch a brand-new video game experience. The game is based on preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations in the UK and US beginning June 14, 2023.

The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the immersive experience, participants will play as their favourite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game has been created for children ages three to seven but can be enjoyed by all ages.

“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, senior vice president, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”

This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the ages of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.

This title joins a growing library of licensed and original IP games created by Immersive Gamebox’s in-house studio, including the first-ever life-sized slingshot Angry Birds game and Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merchandise.

“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children globally,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity that they can enjoy together as a family.”

Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without any bulky headsets.

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