ISE preview with MD Mike Blackman
by Martin Palicki
InPark Magazine is pleased to be a media partner for the annual ISE (Integrated Systems Europe) event for AV and systems technology. ISE is celebrating its 20th anniversary at the 2024 gathering in Barcelona, Spain (January 30-February 1 at Fira Barcelona Gran Via). You may register to attend ISE free at www.iseurope.org with our unique code inpark.
To better help attendees prepare, InPark publisher Martin Palicki interviewed Mike Blackman, Managing Director of ISE, about the upcoming gathering.
Congratulations on the 20th anniversary of ISE. How will you celebrate the occasion during the upcoming show?
We will be creating several show-floor features that celebrate 20 years of ISE, as well as looking forward to the next 20 years of innovation. Our journey from humble beginnings to becoming the definitive event in the pro AV and integrated systems industry has been a remarkable story of year-on- year growth. During this time, ISE has served as a catalyst for groundbreaking technological advances, fostered meaningful connections and dialogue, and propelled the systems integration industry to new heights. Keep an eye on our website for news of these 20th anniversary celebrations.
It’s certainly an exciting year for ISE, not only are we celebrating our 20th anniversary, but also ISE 2024 will be our largest-ever show, with more space and more exhibitors than ever. The show floor is already 17% bigger than last year and ISE 2024 will also welcome more than 80 confirmed companies making their exhibitor debut.
In what ways have you seen the AV industry change in the course of ISE’s two decades, particularly as it relates to themed entertainment?
Over the past 20 years, the AV industry has undergone significant changes driven by advancements in technology, shifts in consumer expectations, and the desire to create more engaging experiences. These changes in the AV industry have collectively contributed to more immersive themed entertainment experiences, blurring the lines between reality and fantasy while meeting the evolving expectations of visitors.
Throughout the years at ISE, we’ve seen some incredible developments. One of the most notable changes has been the transition from analog to digital projection systems. High definition and 4K projectors have become standard, allowing for sharper and more vibrant visuals which can be seen across theme parks today. Moreover, the AV industry has embraced 3D technology and VR to create more immersive attractions and experiences, providing visitors with a deeper level of engagement and interactivity. At ISE, these features can be found across the Multi-Technology zones on the show floor in Halls 3, 4 & 5.
Another key advancement is in the audio space. Sound design has become more sophisticated, with vast improvements in audio technology such as 3D audio and spatial sound. These innovations enhance the auditory experience, making it far more realistic for visitors. Visitors to ISE can start their journey exploring these technologies in Hall 1 at the Lighting & Staging Zone, or Hall 7 for the Audio Zone. Also don’t miss the ISE Sound Experience, with demo rooms in Hall 8.0 and an outdoor demo stage between Halls 4 & 6.
Tell us about some of the new features coming to ISE in 2024.
Well, the big news for ISE 2024 is that we have two brand new halls – we will be opening in Halls 1 and 4 for the first time. We will also be opening a new entrance – so we will have three main entrances – South, East and (new) North – to help smooth the entrance/exit experiences for all.
Between our exhibitors, conference programs, show floor features, and off-site experiences, we will offer a dynamic platform for manufacturers, integrators, distributors, end- users, and industry enthusiasts to engage in a comprehensive showcase of cutting-edge products, solutions, and thought leadership. Attendees can look forward to a host of immersive demonstrations, insightful keynotes and panel discussions, as well as exceptional networking opportunities.
Themed entertainment is only a small piece of the AV pie, but why is it important and how does it relate to other market segments?
While themed entertainment is a specialized sector within the AV industry, it plays a crucial role in shaping and influencing various other market segments. Themed entertainment often serves as a testing ground for cutting-edge AV technologies such as projection mapping, audio systems and more, to gauge and understand audience reactions.
Themed entertainment applications place a strong emphasis on storytelling and audience engagement. These techniques used across the industry create immersive experiences for visitors, which can then be adapted for use in museums, retail environments, corporate areas and more.
What are your best tips for people attending ISE for the first time?
Prepare to be amazed. ISE 2024 is set to be our largest show ever, and experiencing the show floor for the first time is truly a remarkable experience – everywhere you look there is incredible technology.
Allow yourself plenty of time to explore. The show is set across eight halls, so there’s certainly lots to see! To really make the most of the show I would recommend dedicating a few days to visit and really take in the full experience.
And lastly, wear comfortable shoes!
What advice do you have for your more seasoned attendees?
Each year at ISE brings something different. It’s always good to plan ahead – review the agenda, exhibitor list, and conference program in advance to identify and prioritize the places you really don’t want to miss.
ISE is a fantastic place to network, spend some time making connections and prioritizing meaningful conversations; you’ll find you come away feeling accomplished.
Seek to find something new – never experienced one of our conferences before, or is there a Technology Zone you’ve not had the chance to visit yet? Now’s your time! There’s plenty to experience across the four-day show.
Barcelona seems to be a well-liked new home for the ISE show. Why do you think it’s a good fit?
Renowned for its rich cultural heritage, stunning architecture, and innovative spirit, Barcelona serves as an ideal backdrop for the next phase of innovation and growth in the pro AV and integrated systems realm. We’ve had fantastic local support since we moved here, and it really does feel like home to us now. The Fira Barcelona Gran Via is a state-of-the-art exhibition center that is easy to navigate for visitors and allows us to grow as a show thanks to its size.
Barcelona is strategically situated in Europe, making it easily accessible from around the world. Its well-connected transportation infrastructure, including a modern international airport and train links, allow easy access for exhibitors and attendees, and the local transportation provides a simple, stress- free experience.
There’s also plenty to explore outside of the show, which makes it a great place to experience some of the local culture. We are planning a number of special activities throughout Barcelona, including extending our partnership with the Barcelona Llum lighting festival – watch out for more news in the coming weeks. •
