Saturday, September 25, 2021

ISE signals return to live events with hybrid exhibition

ISE Live & Online, which took place June 1-2, closed its doors at the Fira de Barcelona after a successful two-day physical exhibition, with face-to-face networking, over 50 exhibitor booths, in-person keynotes and roundtables as well as the concurrent ISE Digital program. It was a beacon of confidence for the safe return of live events in the city.

Image courtesy of Integrated Systems Europe.

Integrated Systems Events Managing Director, Mike Blackman opened the show and said: “This event is important for the AV and live events industries, and for the city. It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business. I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022.”

The first hybrid event from ISE, which combined live and digital content, achieved 1,431 in-person attendees on Day 1, and 990 on Day 2 in Barcelona. Over 8,000 registered for ISE Digital, which had 120 live sessions and generated 13,759 unique views, 107,718 minutes watched (1,778 hours) and 442 online chats.

Image courtesy of Integrated Systems Europe.

All visitors within the venue had a negative COVID-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks inside the venue. The feedback indicates that ISE Live & Online in Barcelona has been positively received by the AV industry, with optimistic comments from exhibitors:

“Barco attended ISE 2021 in Barcelona to connect with our customers,” explained Peter Pauwels, VP Sales EMEA at Barco. “The future is hybrid which means there will be some video, there will be some conference calling but there’s going to be a lot more face-to-face. Meeting back with our partners is what gives us energy.”

“It was a pleasure to be once again face to face with our clients, chatting and sharing with them, and reconnecting with the industry,” said Luis Garrido, Executive Director at Alfalite.

Image courtesy of Integrated Systems Europe.

“Over the last year and a half, AV professionals have shown their determination to stay connected virtually, while anxiously awaiting the opportunity to convene together in person. Through the commitment of many, from exhibitors to the Fira, the City of Barcelona, and the government of Catalonia, we were able to gather in person to learn, network, and celebrate the world of AV at ISE Barcelona,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “It was wonderful to welcome the AV community back together and we get to do it again at ISE London, June 23-24!”

Content from ISE Digital, which includes sessions from the Main Stage at the Fira de Barcelona, is now available to view on-demand. The channel is available until the end of 2021.

Image courtesy of Integrated Systems Europe.

There is one more in-person event planned before ISE Live & Online signs out for 2021. ISE in London takes place June 23-24 for networking and a chance to reconnect with the industry. There will be live keynotes and roundtables from the Main Stage and an on-site pub built in the venue.

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