Martin Palicki, InPark Magazine Publisher
Attractions are reopening. Now (at least in the United States and parts of Europe) we are at the point where we can start to see how the pandemic has changed our industry. It’s clear that the guest experience has evolved. Mobile devices are now more fully integrated into attractions. The dynamics of the pandemic (pandynamics?) ushered in changes and technology upgrades quickly. But how will the institutions of our industry be changed?
As I reflect on how InPark might answer that question, I think of how proud I am of our team and our efforts to rally around both IPM and the well-being of the industry. We did not miss publishing a single issue, and even continued printing and mailing copies of the magazine throughout the pandemic.
In addition to adding a new set of hands (Jordan Zauha) to keep a steady stream of news stories published on our website, we expanded original reporting beyond our scheduled issues. We launched a new monthly digital report that highlights all the exclusive content InPark generates on our website and through our social media channels, edited by our own Judith Rubin. And Joe Kleiman, our longtime news editor and now senior correspondent, is focusing even more attention on taking deep dives into stories that impact our industry.
Finally, I’m pleased to announce that we will soon launch a new podcast series. InPark Tracks will build upon the stories we tell in the magazine with expanded storytelling and audio versions of select stories. Short episodes designed for busy industry professionals will be available this fall.
In sum, I believe IPM is an even more well-rounded media organization than it was prior to COVID. Our core focus on technology, narrative experiences, IP and branding continues, and is further enhanced by our added media outlets and streams.
As always, thank you for continuing to read, comment on and share our stories. We look forward to continuing to invent the future together with you and the rest of our amazing themed experience community.
IMAGE: Rulantica’s Julian Oszwald (l) and Kevin Kruschwitz (r) with InPark Publisher Martin Palicki on a construction tour of Europa-Park’s new waterpark, 2019.