Local marketing industry veteran Julie Dion will lend her expertise to the World Waterpark Association for a webinar on Thursday, May 21, 2020 at 2:00 p.m. EST. The topic is called Meaningful Marketing Methods for Reopening. Marketing professionals and operators of waterparks and aquatic facilities throughout the United States are expected to attend the online seminar, looking for insights on best practices for communicating most effectively reopening plans and procedures and guest expectations through clear marketing messaging that will help boost public sentiment in order for guests to feel safe while having fun at a waterpark.
Waterparks and aquatic centers across the country have remained closed amid the pandemic, and as states and local authorities begin transitioning through reopening phases for businesses, waterpark marketers are struggling for ways to do this without a reopening date set yet. Dion’s webinar will provide attendees with straight-forward strategies on how to do this most effectively.
“It was only a couple of months ago that waterparks across the country were gearing up for or had started a new season,” explains Julie Dion. “Then everything came to a grinding halt from the pandemic we won’t soon forget. We are now embarking on a new marketing frontier where typical promotions need to be shelved for the time being and replaced with more meaningful messaging.”
Julie Dion is a local marketing professional with nearly two decades of marketing and advertising experience. She is president of Dion Marketing, a boutique marketing firm in Jacksonville that specializes in amusement, attractions, and destination marketing. Her company has worked with dozens of large and small family entertainment centers, waterparks, seasonal attractions, and destination icons in tourist markets throughout the United States.
“Even though this webinar is geared towards the amusement industry, every business should have a re-opening plan,” continues Dion. “Even for companies who haven’t closed, communication channels need to be updated. We work with lots of other industries, too, who also have been adversely affected by the pandemic, helping them maintain and grow their businesses through a combination of marketing methods such as an expanded digital presence, public relations, branding and advertising that can help them achieve their goals. “
Although World Waterpark Association’s webinars are typically reserved for members only, they are currently allowing waterpark and aquatics professionals who are nonmembers to also participate as space allows.