Jurassic World: The Exhibition, an over 20,000 square-foot immersive experience based on the films, will be landing in London on August 25, 2022 at ExCeL London, just 15 minutes from central London on the brand new Elizabeth Line. Visitors will walk through the “Jurassic World” gates, encounter life-sized dinosaurs and explore prehistoric environments. Guests will have an up-close look at a Velociraptor, stand in awe under a towering Brachiosaurus, and encounter the most fearsome of them all, the mighty Tyrannosaurus rex. Fans will be able to imagine what it would have been like to roam among these breathtaking creatures and even interact with new baby dinosaurs, including “Bumpy” from the popular animated series Jurassic World: Camp Cretaceous, created by Universal Pictures, Amblin Entertainment and DreamWorks Animation, which is currently streaming globally on Netflix.
To celebrate the exhibition launch in London, fans will get an exclusive opportunity when playing Jurassic World Alive – the popular location-based AR mobile game. Players who visit the exhibition in London and open the game on their devices can locate an exclusive Jurassic World: The Exhibition incubator, which are capsules that contain valuable resources, as an in-game reward. Players with AR-enabled devices can then snap a picture or take a video of a dinosaur using the game’s AR feature and post to their social media channels using #JurassicWorldAlive.
Truly bringing Jurassic World to life since its initial launch in Melbourne, Australia, Jurassic World: The Exhibition has become a global success and has opened its gates to excited fans in Dallas, Denver, Chicago, Philadelphia, Paris, Madrid, Seoul, Chengdu, Guangzhou and Shanghai with more to come.
Universal Parks & Resorts’ President of Global Business Development, Michael Silver said, “What excites us about Jurassic World: The Exhibition is the opportunity to give fans a real-world, immersive experience based on the amazing adventures of the franchise and delivered to a location near them. Visitors will come face-to-face with life-sized dinosaurs and walk through richly themed environments, all inspired by the beloved global franchise.”
Cityneon’s Executive Chairman & Group CEO, Ron Tan said, “I am equally excited that we are launching Jurassic World: The Exhibition in the UK for the first time so soon after the theatrical release of Jurassic World: Dominion. Fans in London, stay tuned for a once in a lifetime experience and see your favorite dinosaurs come to life right in front of your eyes!”
Jurassic World: The Exhibition – produced in conjunction with Universal Live Entertainment, a division of Universal Parks & Resorts – immerses audiences of all ages in settings inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment.