IAAPA, the global association for the attractions industry, has named Kelly Repass as Director, Global Research. In this role, Repass will develop a new strategy for the IAAPA research program and oversee its implementation and execution.
“Kelly comes to IAAPA with extensive travel and tourism experience leading consumer and industry research programs, understanding data, and presenting results in a comprehensive and useful manner,” said Josh Powers, executive vice president and chief financial officer, IAAPA. “She will lead IAAPA’s efforts to conduct, analyze and share market research to address the trends and opportunities that will shape the future of the attractions industry.”
Repass comes to IAAPA with more than 20 years of research experience in the tourism industry. Most recently she served as Consumer Insights Manager for Disney Parks, Experiences and Products. Prior to that she worked for Celebrity Cruises as Manager of Market Research and Consumer Insights, as well as held research-focused positions with SeaWorld Parks and Entertainment and Visit Orlando.
Repass holds a Bachelor of Science from Pennsylvania State University. She has also served on several committees and organization boards in the past, including the U.S. Travel Association, the Travel and Tourism Research Association, and Destination Marketing Association International. As director of global research, Repass will report directly to Powers, and lead the association’s worldwide market research and data analysis initiatives, primarily focusing on econometric and operational research. She will be based in IAAPA’s global headquarters in Orlando, Florida.