Sunday, September 26, 2021
Array

KRAFT and POLLY-O CHEESE team up with SIX FLAGS

PRNewsFoto/Kraft Foods

GLENVIEW, Illinois, USA, May 16, 2011 /PRNewswire/ — KRAFT and POLLY-O brand String Cheese and Twists have teamed up with Six Flags to offer families value and “twisted fun” all season long.

Beginning May 15th through August 31st, families can enjoy savings at Six Flags parks across the country with specially marked packages of POLLY-O and KRAFT String Cheese and Twists. Families bring a KRAFT or POLLY-O String Cheese or Twists package wrapper to a participating Six Flags park(1) to receive the discount. 

The discount varies by brand:

  • POLLY-O packages are good for one Free Kids Ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day.
  • KRAFT packages are good for $15 off general admission any day.

“We’re thrilled to team up with Six Flags to help kids have fun this summer,” said Chris Urban, brand manager for Kraft Foods. “We know families are looking for more value and it’s great that Kraft and POLLY-O customers can enjoy a memorable day at Six Flags with a special price with this fun promotion.”

In addition to the on-pack discount for Kraft and POLLY-O customers, an integrated marketing campaign inside the parks offers consumers a chance to win prizes with a national sweepstakes.

Kraft and POLLY-O will feature branding on Six Flags family-targeted “twisting” roller coasters at participating parks across the country, as well as run branded advertising across the Six Flags Media Networks, including commercials on Six Flags TV, the theme park’s award-winning out-of-home television network.

In addition, Six Flags and Kraft/POLLY-O are launching the “Twisted Adventure” Sweepstakes, where one lucky family at each of the participating Six Flags parks will win “twenty one-day general admission tickets to the local park of their choice.” The sweepstakes will run through June 30th, 2011 and consumers may enter online at sixflags.com/twistedsweeps.

“We’re really excited about this partnership,” said David McKillips, Senior Vice President – Corporate Alliances. “This is an innovative promotion that provides great exposure for the brands with our in-park media assets and certainly great value for moms and families with savings at our parks.”

Kraft Foods is also partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products. This summer all of the KRAFT and POLLY-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.

About Kraft Foods
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011. On Twitter at twitter.com/sixflags; on Facebook at facebook.com/sixflags.

About TerraCycle
TerraCycle, Inc. is an international upcycling company that takes difficult to recycle packaging and turns it into affordable, eco-friendly products. Founded in 2001, TerraCycle (www.terracycle.net) is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. 

Here’s an interesting analysis of this cross-marketing partnership from Marketing Daily.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

Related Articles

Latest Articles