Lighting Services Inc. announces its partnership with Associated Lighting Representatives (ALR), which went into effect September 1, 2021. This new partnership is for the representation of Lighting Services’ premier track, accent, display and LED lighting systems in San Francisco/Oakland, Sacramento areas in California as well as Reno, Nevada.
“As our industry has evolved to be much more digital, we have a strong commitment to the control of this technology. We believe that ALR is the best choice to service our customers with the next generation of products from LSI. The synergies between our two companies will bring products and services to the Bay Area and beyond,” said Daniel Gelman, President and CEO, Lighting Services Inc
“LSI is excited to partner with ALR in the San Francisco/Oakland territory,” added Jeff Ramesar, Director of Sales at Lighting Services Inc. “We believe their reputation and dedication to controls will provide exceptional service to the lighting industry.”
Joyce Cassidy, Regional Sales Manager, Western Region for Lighting Services Inc., shared: “I am very happy to have ALR as our new partners in Northern CA, and Northern Nevada. I have known many of the people at ALR for years and I am certain we will have a very successful team for years to come.”
Associated Lighting Representatives (ALR) opened for business in 1961 as a two person agency representing several small lighting manufacturers. In the nearly 60 years since, ALR has grown to be one of the dominant sales agencies in the country, with over 100 employees, four offices and an extensive list of manufacturers. ALR looks forward to sharing LSI’s exceptional products and service with its clients.