Lightswitch has announced its merger with Orangelite Inc., a lighting design, programming and visualization firm with offices in San Jose, CA and Chicago, IL. The merged firm will further deliver the wide range of lighting design and visualization expertise both firms have become known for to a diverse group of clients across the U.S. and around the world. Orangelite founder Tyler Elich will be joining Lightswitch as a Principal, working with Principals Bradley Malkus, Chris Medvitz, Howard Werner, Norm Schwab and John Featherstone to guide the company and steer its growth.
“It was a case of the right creative partner, at the right place, and right time,” said Featherstone. “Orangelite has become a force to be reckoned with in the lighting and visual design market. With clients ranging from Blizzard Entertainment to BMW, and from Eddie Izzard to Bob Dylan, they perfectly compliment the Lightswitch portfolio. More than that, Tyler and his team are visionary designers and collaborators, and we couldn’t be more excited they are joining the Lightswitch family.”
Tyler Elich founded Orangelite 13 years ago and built a lighting design practice with diverse projects from ESports and comedy, to corporate events, to huge arena pop tours. Additionally, he brings specific expertise in rendering and visualization for lighting and events and has developed a reputation for his rendering art – both for his own clients and for a host of other designers. The firm has earned a reputation for excellence in lighting and production design by pushing the envelope and providing the highest level of service, all with dedication, passion and attention to detail.
“Orangelite has been looking to join a like-minded firm with a focus on design that would broaden our expertise and expand our senior design talent,” said Elich. “We have worked closely with Lightswitch for many years and we feel they are the ideal partner to help expand our reach. Our firms share key core values of client commitment, design excellence, and dedication to our employees. We are looking forward to building on these values by combining the strengths of our firms.”
The merger became effective on January 9, 2019.