Saturday, September 30, 2023

London 2012: More than 20 million Olympic tickets applied for

The application process for London 2012 Olympic tickets closed April 26 and early indications show that over 20 million tickets were applied for, with around 1.8 million people submitting requests for tickets.

Applications were received for every session, every sport, across every price point. Over 50% of the 650 sessions are oversubscribed and tickets will be allocated via ballots. 6.6 million tickets went on sale to the public as part of this process.

Track Cycling, Rhythmic Gymnastics, Triathlon, Modern Pentathlon, Equestrian (cross country) and both ceremonies become London 2012’s first sell out events in this initial public application process and will go to ballot, as will the majority of the sessions in Swimming and Tennis.

In what is the biggest ticketing exercise ever undertaken in the UK, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) will now check and de-duplicate applications before running ballots across sessions which are oversubscribed and process applications. Money will be taken from accounts from 10 May 2011 and customers will receive confirmation of which events they will receive tickets for in June 2011. Those customers who were not successful in their initial application will be given further opportunities to apply for remaining tickets in June and July as part of this process.

LOCOG Chair Sebastian Coe commented, ‘We are thrilled with the response right across the board, in all sports and all sessions. Certain events have seen massive demand – for example the Opening Ceremony, which is more than 10 times oversubscribed, so there will understandably be disappointment and we will find a way to go back to those people with other tickets. What is most encouraging is that the majority of applications are for multiple tickets and for several sports, which shows that friends and family are planning to go to the Games together.’

LOCOG continues to urge people to beware of unauthorised websites which claim to sell tickets to London 2012. It is illegal to sell Olympic and Paralympic tickets without LOCOG’s permission and if there are any doubts about the validity of a website, LOCOG has a website checker on which will show whether the website is genuine or not.

The London 2012 Olympic Games ticket process opened on 15 March 2011 until 26 April 2011 with 6.6 million tickets on sale as part of this process.

For further information visit the website at and the London 2012 HQ blog On Twitter:

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners – adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-four domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, Next, The Nielsen Company, Populous, Rapiscan, Rio Tinto, Technogym, Ticketmaster and Trident.

There is one domestic Tier One Paralympic Games Partner, Sainsbury’s and one domestic Tier Three Paralympic Supplier, Otto Bock.

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, Dow Chemical Company, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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