Thursday, November 30, 2023

Saint Louis’s Lumiére Place to be revamped under Horseshoe casino brand

Casino brand Horseshoe is coming to Saint Louis, Missouri, as Lumière Place Casino & Hotel begins a transformation into Horseshoe Saint Louis. The property evolution is expected to be finalized in spring 2022.

The transformation will include a renovated exterior with Horseshoe signage, a new look for the casino floor, including updated carpeting and lighting, new slot options, and a brand-new Starbucks coming later in the year. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors and the brand’s signature gold horseshoe iconography. Additional details will be announced as the evolution progresses.

“We’re thrilled to usher in a new era and bring the historic Horseshoe to Saint Louis,” said Brian Marsh, General Manager of the property. “Horseshoe Saint Louis will bring a new look and introduce some exciting new gaming offerings for our guests. We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”

Over the next several months, guests will begin to see changes around the property, with the complete transformation to Horseshoe expected this spring.

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