Mad Systems Inc., the company behind the patented Alice™ personalization platform, announced Alice™ OnBoard. This mobile-first extension delivers the full power of Alice directly to guests’ phones, without installing a single beacon or camera on the exhibit floor.
“Institutions need cutting-edge engagement, but they don’t always have the time or budget for major hardware roll-outs,” said Maris J. Ensing, founder of Mad Systems. “Alice™ OnBoard turns any Wi-Fi network into an intelligent, personalized guide so museums can focus on storytelling while we handle the tech in the cloud, or at the edge.”
Zero hardware, maximum impact
- Instant deployment. Visitors join the venue’s Wi-Fi, scan an RFID tag or QR code, and launch Alice™ OnBoard in their browser.
- Personalized journeys. The patented Alice™ engine tailors media to each guest’s language, age, interests, and accessibility needs, then adapts in real time as the visit unfolds.
- 200+ languages, full accessibility. Captions, audio description, and screen-reader compatibility arrive automatically in the visitor’s preferred language.
- Institution-controlled content. Curators manage Alice’s “Body of Knowledge”; visitors receive the right story, personalized to their preferences.
- Edge or cloud flexibility. Run Alice™ OnBoard entirely in the cloud or deploy it on-premises for ultra-low latency and data-sovereignty peace of mind.
Availability
Alice™ OnBoard is available to museums, heritage sites, zoos, aquariums, visitor centers, and themed attractions worldwide. Mad Systems provides turnkey setup and training or can integrate with existing teams and infrastructure. Alice™ OnBoard enables indoor and outdoor exhibits.
