Mad Systems, an award-winning technologies company, specializing in exhibits, attractions, interactive and media experiences, announced the addition of Laura Peralta-Jones who joins their Sales & Marketing teams.
Peralta-Jones will be part of the Business Development arm, having worked in similar roles for a variety of major corporations and technology companies, both internationally and domestically.
An industry veteran, Peralta-Jones’s experience in both themed entertainment and cinema exhibition will add value to Mad Systems vast portfolio of unique experiences.
The Mad Systems team believes she will be a great asset for their expansion goals across several market segments as they continue to develop creative technology solutions for exhibition-type experiences.
“I am so excited to join Mad Systems and immerse myself into their ‘Wonderland’ of advanced technologies!” says Peralta-Jones. “Working with Maris Ensing [Mad Systems’ founder] during our early LBE and FEC beginnings, who created awe-inspiring AV systems for large-scale PLF attractions at IAAPA and beyond, it’s truly a full circle moment. And there is no place like our themed entertainment home.”
Peralta-Jones has hit the ground running with Mad Systems since coming aboard in August, connecting with key industry leaders and promoting the firm’s AV and AI-driven technology solutions. Her enthusiasm and focus is to bridge LBE and exhibition into landmark spaces, for expanding social and leisure interactions.
Mad Systems CEO Tricia Ensing says, “Laura’s arrival is an energizing step forward for Mad Systems as we expand into new markets. Her wealth of experience and passion for innovative solutions align perfectly with our mission. We are excited to have her on board and can’t wait to see the great things we will accomplish together!”
Founder Maris Ensing adds, “We are excited to welcome Laura to the Mad Team. She has been a friend for many years. Her extensive experience and deep industry knowledge are already making a significant impact, and we look forward to the contributions she’ll bring to our future projects.”
Peralta-Jones will be attending IAAPA Expo next month (November 18-22). To schedule a meeting or hear the latest ideas and developments heading into 2025, please email [email protected].
