Monday, July 22, 2024

Mad Systems awarded patent for LookingGlass Concierge facial recognition media delivery system

ABOVE IMAGE: Tailored billboards are determined based on facial recognition and tastes of drivers in the area.

Mad Systems has announced that its patent #10,484,818 has been granted for systems and methods for providing location information about registered users based on facial recognition. The company’s system, called LookingGlass Concierge, uses facial recognition to identify and locate people. It then logs each member into a group either using pre-entry data submitted prior to their visit, on-site using a self-service kiosk, with assistance from a staff member, or by various other methods.

Mad Systems has developed LookingGlass Concierge and other facial recognition-based systems to improve customer service and enhance visitor experience at theme parks, museums, visitor centers, fairgrounds, stadiums and conference centers where groups often visit. Coupled with Mad’s patent pending recognition-based media delivery, the LookingGlass system creates a unique integrated experience that is a generation beyond current technology.

“This is a wonderful beginning to a new era for AV. I see Facial Recognition combined with our wireless AV system, QuickSilver™, reinvigorating the AV world to provide new and incredible opportunities for entertainment venues like theme parks, and museums – but also in board rooms, class rooms and related situations. This technology allows you to recognize individuals, and activate specific configurations for them. This is a 21st Century AV system for sure! Anyone who wants to see the future of AV with this patented technology at work – let us know, we’d be delighted to demonstrate,” says Mad Systems Founder, Maris Ensing.

Tricia Rodriguez, CEO of Mad Systems, also said, “My team took a look at some common challenges in entertainment venues and created solutions using software and technology to tackle things like keeping families and groups together at a venue, helping visitors to retrieve purchased merchandise, helping with venue traffic control, helping with ADA compliance, and ultimately helping to create a memorable VIP experience. This is one of several facial recognition-based systems that Mad has submitted patent applications for so stay tuned for more innovations coming in 2020!”

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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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