Wednesday, April 17, 2024

Madagascar: A Crate Adventure Opens at Universal Studios Singapore®

One of the 12 exciting scenes of Madagascar: A Crate Adventure – Universal Studios Singapore’s latest boat ride attraction, based on DreamWorks Animation’s widely popular movie franchise, Madagascar. Resorts World Sentosa elements and all related indicia TM & © 2011 Resorts World at Sentosa Pte. Ltd. All Rights Reserved. Universal Studios Singapore and all Universal indicia TM & © Universal Studios. All Rights Reserved. Shrek ® & © 2011DreamWorks Animation L.L.C. Madagascar ®& © 2011 DreamWorks Animation L.L.C.

SINGAPORE – Universal Studios Singapore, the world-class theme park within Resorts World Sentosa, the first integrated resort destination in Singapore, announced that guests can soon join the famous escapees from the New York Zoo when Madagascar: A Crate Adventure debuts on 16 May. This new theme park attraction is inspired by DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) Madagascar film series, one of the most successful animated movie franchises of all time. Among the longest rides in Universal Studios Singapore, Madagascar: A Crate Adventure is a nine-minute indoor flume ride that takes guests on a river boat adventure with Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo.

The Central Park “Zoosters” join forces with the eccentric leader of the local lemurs, King Julien – and Universal Studios Singapore guests – to help defeat the dreaded Foosa. Aided by the technically-savvy and hilarious Penguins, the heroes and guests together defeat the Foosa at the rim of a bubbling volcanic cauldron. Along the way, they encounter a giant alligator, wildeyed spiders and more.

Mr. Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation, said: “Madagascar: A Crate Adventure is the primary attraction built within the first-ever theme park zone dedicated exclusively to all things related to and inspired by our Madagascar movie series. We are excited about the way in which it allows people to interact with DreamWorks Animation’s unique characters and worlds in a memorable family experience.”

Mr. Tan Hee Teck, Chief Executive Officer of Resorts World Sentosa, said: “We sought to translate the worldwide appeal of the Madagascar movies into this attraction and I believe we succeeded. It is an exhilarating ride with fantastic sets and a terrific storyline. This attraction can be enjoyed by the whole family, from Grandma to Little Tot.’’

Mr. Thomas Williams, Chairman and Chief Executive Officer of Universal Parks & Resorts, said: “Madagascar: A Crate Adventure is an excellent example of how a compelling attraction can arise from a creative alliance between companies that share a commitment to family entertainment. It’s a unique ride that once again enables guests to Ride The Movies at a world-class Universal Studios theme park.”

The Madagascar: A Crate Adventure attraction, the first in the world of its kind based on the Madagascar franchise, was conceptualized by some of the world’s most creative theme park designers at Resorts World Sentosa in collaboration with DreamWorks Animation and Universal Parks & Resorts.

Universal Studios Singapore has six attractions based on DreamWorks Animation films. The attractions are spread across two zones – Madagascar and Far Far Away – and are complemented by more than 10 themed dining and shopping outlets. In addition to Madagascar: A Crate Adventure, other attractions include King Julien’s Beach Party Go-Round, the Shrek 4-D Adventure, Enchanted Airways, Donkey LIVE and Magic Potion Spin.

About Resorts World Sentosa
Resorts World™ Sentosa, one of the world’s most extensive integrated resorts, opened in early 2010. At 49 hectares, the S$6.6 billion (USD 5 billion) property is home to Southeast Asia’s first and only Universal Studios theme park, a casino, four hotels, a convention center, and a resident show Voyage de La Vie. The resort, with more than 60dining outlets, retail stores, entertainment and public attractions, welcomed more than 15 million guests in its first year of opening.Resorts World Sentosa will open its new Maritime Experiential Museum and Aquarium in 2011, followed by the Marine Life Park, a six-star spa and two more luxurious hotels in the second phase of its development. Resorts World Sentosa is wholly owned by Genting Singapore, a listed entity on the Singapore Exchange.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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