MAPIC, the retail real estate event, revealed its Retail Village concept for MAPIC 2022. A major, central location has been set aside within the Palais des Festivals for the show. With constant flux and change in the retail industry, the purpose of the Retail Village at MAPIC is to not only put retail back on stage but also to showcase all new, agile retail initiatives. As part of its effort to build the right retail mix, MAPIC and its partners have curated these retail concepts that are all connected by their shared values of sustainability, local sourcing, inclusion and diversity.
Francesco Pupillo, Director of MAPIC, commented: “Historically, MAPIC itself brings together retailers and property players looking to promote or negotiate acquisitions and leases — but this well-established relationship becomes much more complex as the most successful companies are not always those that find the best physical locations. It is now those that combine their physical and digital markets to create a fluid, coherent experience — regardless of the channel taken but with a customer-centric approach. The Retail Village at MAPIC will host innovative brands selected for the originality and agility of their concepts.”
The Retail Village at MAPIC is set up to highlight the many new retail faces entering the market — and here delegates will find growing concepts from around the world. All these retail concepts have a common thread: their concept is original and they are looking into expansion. Whether through a franchise network or looking directly into a new physical flagship or expanding digitally through a marketplace — attending MAPIC is an important milestone to their growth. In terms of exhibiting concepts, The Retail Village at MAPIC will cover a number of areas: digital marketplaces, new emerging concepts, and DNVBs (digitally native vertical brands).