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MediaMation Launches X4D Motion EFX Cinema Seats at CinemaCon 2011

LOS ANGELES–(BUSINESS WIRE)–MediaMation, Inc., a leading interactive attraction technology company, will launch to the cinema and studio market their new X4D Motion Effects Cinema Seat Series at the inaugural CinemaCon 2011 conference and tradeshow held March 28-31, 2011 in Las Vegas.
“Our goal is to bring the 4D/5D experience typically seen in theme parks, to the movie-going experience in theaters,” states Alison Jamele, President of MediaMation. “We’ve seen the success in the attractions industry and feel the time is right for a shift into a more immersive experience in the cinema marketplace.” 
On the heels of their successful X4D Motion EFX Attraction seats installed worldwide in theme parks, museums and attraction venues, MediaMation has developed a modular, patent-pending design that greatly reduces the complexity, maintenance and cost compared to other seats on the market today. The X4D Motion EFX Cinema Seats are designed with 2 Degrees of Freedom that allows for a fluid motion of side to side and back to front tilts. Each seat comes standard with built-in seat transducers (vibrators) and air blasts, with optional effects including leg ticklers, neck ticklers, back and seat pokers, and scent. Entire theaters can be made interactive by installing atmospheric effects such as rain, mist, fog, snow, strobes and wind. 
“Utilizing our award-winning ShowFlow™ software, our motion control specialists program the motion of the seats, and the effects, to match the exact movement on the screen,” states Dan Jamele, MediaMation’s VP and CTO. “This same technology will soon be crossing over into the gaming industry for home use when MediaMation releases the X4D Home Theater Seat for 4D movies and games at home.” 
More information can be found at www.X4DExperience.com and www.mediamation.com.
Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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