Thursday, July 18, 2024

MENALAC elects new leadership team

The Middle East and North Africa Leisure and Attractions Council (MENALAC) is undergoing a period of change. Following the issuance of MENALAC trade license by the newly formed Dubai Economy and Tourism (DET) entity, this change is accompanied by a revised set of regulations and requirements. In light of these developments, MENALAC conducted elections with operator board members casting their votes. The elections resulted in the selection of a new leadership team:

  • President: Mr. Alwalid Al Baltan, Founder & CEO, Rafeeh Entertainment Group
  • Vice President: Mr. Silvio Liedtke, CEO, Landmark Leisure
  • Treasurer: Mr. Yawar Kamal Pasha, Group CFO, IMG Group
  • Head of Events Committee: Mr. Davide Camaiora, Managing Director, Vivaticket
A vision for the future

Incoming President Mr. Alwalid Al Baltan expressed his enthusiasm for MENALAC’s future and outlined his key objectives:

  • Stronger Government Advocacy: MENALAC will actively represent the interests of leisure businesses (both private and public) across all MENA countries in their interactions with government entities.
  • Enhanced B2B Engagement: MENALAC will significantly strengthen B2B networking opportunities within the organization, connecting leisure and entertainment stakeholders across the region.
  • Membership Growth Strategy: MENALAC will implement a strategic marketing plan to attract new members from across the MENA region. By achieving the first two objectives, MENALAC aims to significantly increase its perceived value proposition, leading to a substantial rise in membership.

With this new leadership and a clear vision for the future, MENALAC is poised to play a vital role in the growth and development of the leisure and entertainment industry across the MENA region.

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