Six Flags St. Louis announced the park’s new name: Mid America Adventure. Along with the name, the park also revealed an updated logo and brand identity which honors its 55-year history in the heart of the Midwest while celebrating its diverse collection of rides and attractions.
“We are excited about the changes and new opportunities that are ahead for us,” said Danny Snider, park president, Mid America Adventure. “Earlier this year we became part of the Enchanted Parks family of theme parks. Now, with the rollout of our new name, we look forward to continuing our history and tradition of providing families with safe, clean fun visits to this park so that they can make lasting memories together.”
“The rebrand to Mid America Adventure is the next step in our ongoing investment in this park and community,” said James Harhi, chief executive officer, Enchanted Parks. “We are committed to providing our guests with quality experiences and will continue to build on our legacy as the Midwest’s gateway to thrills.”
With fall just around the corner, the park is preparing for the return of annual guest favorite events: Fright Fest and Boo Fest. Both events will kick off on Saturday, September 12 and run select days through Sunday, November 1.
