Friday, May 24, 2024

Moment Factory upgrades passenger experience at Hong Kong International Airport

On July 1st, 2022 Hong Kong International Airport unveiled a reimagined passenger experience at Terminal 1, featuring three multimedia activations by Moment Factory. The expansion and revitalization of the terminal invites visitors to celebrate the spirit of Hong Kong throughout the terminal.

Each installation is strategically positioned to enhance the passenger experience at key moments in the airport journey. In the “Meeters and Greeters” Hall, departing and arriving travelers are welcomed by a Crystal Elevator that reveals snapshots of Hong Kong culture. The Waterfall Gardens encourage moments of repose with a lush interactive ecosystem, while at the departure gates, Totems of Joy combine real-time flight information with creative content to offer each departing traveler a ‘selfie-friendly’ send-off.

New media at Hong Kong International Airport – courtesy of Moment Factory

“The idea was to create a soothing and calming environment overall, but one that’s also touched by the cleverness of Hong Kong,” said Amy Chartrand, Creative Director, Moment Factory. “Those passing by will glance at the features and find them beautiful, while those who have the time to stop and engage will be rewarded with surprises.”

New media at Hong Kong International Airport – courtesy of Moment Factory

Airport Authority Hong Kong officials invited Moment Factory to collaborate early in the process, allowing technical and creative teams to develop concepts and content which, although a retrofit, seamlessly integrate into the complex airport environment.

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