Wednesday, April 14, 2021
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National Study Reveals Insights About the Millennial Generation

St. Louis, MO (PRWEB) — The results of a national survey released by PGAV Destinations, a global leader in the planning and design of leisure, entertainment, and cultural destinations, reveal Millennial motivations and behaviors that have significant implications for travel and tourism. 

The nationwide survey, called “Meet the Millennials,” commissioned in association with Delaware North Companies Parks and Resorts and conducted by Jerry Henry & Associates, shows important differences between the Millennial sample group and attractions visitors aged 30 and over. Specific findings are outlined in the report along with supporting data.

“Millennials are a powerful segment of today’s travelers, and their preferences and habits will help shape the future of travel preferences going forward,” states Kevin Kelly, President, Delaware North Parks & Resorts. 

According to the study, nearly six in ten Millennials (58%) say they travel for leisure with friends; nearly 20 points higher than older generations. Relationships are vital to Millennials, and they are highly influenced by others who help to select places to visit and things to do. Through social media, they tell stories to one another, make recommendations and assessments often in the form of real-time descriptions of their experiences. 

With their technology acumen, Millennials make quick decisions. They plan trips in far less time (75 days) than older generations (93 days). They are adept at accessing information online, where they can search for a deal, read the reviews, book it and go. Implications for destinations are twofold: insure messages are easy to follow, timely and relevant; and innovate in the creation of appealing experiences with memorable moments that will be quickly shared.

This most highly educated and diverse generation has a real appetite for learning. Seventy-eight percent of this group says they prefer to learn something new when they travel. Fully seven in ten Millennials say they expect special places to offer immersive experiences. They look for places that are fun and entertaining (78%), and interactive and hands-on (68%).

Millennials are also good citizens. Over 77% of respondents say they believe it is essential to connect to causes that are important to them, a trait more important to them than older generations.

“Millennials are not your traditional guests,” explains Mike Konzen, Principal, PGAV Destinations. “They do not take leisure trips ‘just because,’ but are looking for something that resonates with their need to make a difference.”

To read the full report, visit http://www.pgavdestinations.com/insights/.

About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of unique destinations. The firm uniquely combines award-winning storytelling and creativity with business strategy to create some of the world’s most important cultural, natural, and entertainment destinations. PGAV’s staff develops growth-oriented master plans and translates these plans into innovative new destination products. Now in its fifth decade, the firm has authored hundreds of highly successful projects in places such as SeaWorld, the Grand Canyon, Biltmore Estate, Niagara Falls, Busch Gardens, the Georgia Aquarium, Kennedy Space Center, and the Hoover Dam. 
Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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