Friday, August 19, 2022

New Peanuts immersive attraction opens in Hawaii

Kilburn Live, a global entertainment company, announced on July 22, 2022 the opening of the new immersive attraction The Search For Snoopy: A Peanuts Adventure. Created alongside Peanuts Worldwide, the Adventure will take fans of Charles Schulz’s world-renowned comic strip on a one-of-a-kind adventure inside the Peanuts world at Hawaii’s Ala Moana Center. 

The collaboration will give guests the opportunity to step into the comic strip and go on a new family-friendly adventure as they help Charlie Brown search for his beloved dog, Snoopy. Among many of the familiar locales within the Peanuts neighborhood, visitors can stop by and visit: 

  • Snoopy’s Doghouse – For the first time ever, step into Snoopy’s big red doghouse and see how everybody’s favorite beagle lives. Guests will get to see the interior of this iconic house which will be filled with numerous, incredible surprises to assist them in their journey.  
  • Charlie Brown’s Bedroom – Step inside and decompress by releasing your best “AAUGH!”  noise into a shout meter and see where you rank on a distinctly Peanuts scale. 
  • Lucy Psychiatry Booth – The doctor is in – kind of – as guests can pick up the phone and hear advice and pearls of wisdom from Lucy. 
  • The Classroom – The famous classroom will be featured as visitors are invited to step up to one of two microphones set up for kids and adults to address their fellow students – but in a nod to the animated specials, the adult microphone translates everything into the trademark “wah wah wah” grown-up voice. 

“We are extremely excited to bring this Peanuts adventure to life. Working with the Peanuts team was an honor for us all and ensured the authenticity of this activation was top of mind from the beginning. This brand means so much to so many people on so many different levels we had to get it right,” said Kilburn CEO Mark Manuel. “For the first time ever, guests will be able to walk into the iconic Peanuts world and find incredibly fun surprises at every corner. I suspect people will be blown away when they step into and experience this unforgettable adventure.” 

Peanuts brings to life all the ups and downs of growing up in a uniquely poignant and thoughtful way.The Search For Snoopy: A Peanuts Adventure will celebrate the enduring themes of the comic strips – friendship, belonging, perseverance, unique talents and the power of imagination.  

“We’re truly excited for guests to immerse themselves in this completely original story-focused family experience. It’s been a labor of love to bring the world-famous strip to life; kids of all ages will delight in this wonderfully imaginative adventure-themed attraction.” Craig Herman, Vice President, Location Based Experiences, Peanuts Worldwide.   

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