Tuesday, July 23, 2024

New PortAventura World attraction to spearhead change across park

One of PortAventura World’s major novelties in the first half of 2023 will be the opening of the dark ride roller coaster ‘Uncharted’, developed in partnership with Sony Entertainment and with an investment of more than 25 million euros.

The new attraction will offer an adrenaline-filled ride of nearly 700 meters, more than 12 meters high and with five accelerations.

As part of the creation of this new attraction, the company is preparing a pilot project for an immersive Virtual Reality (VR) experience for people with disabilities that can be expanded to the rest of the attractions, with the aim of spearheading change in how these customers experience the park.

Sally Dark Rides, one of the companies responsible for bringing this project to life, said the creative and technological process that will turn this new PortAventura World ride into something completely unique, immersive and surprising is developing.

In February PortAventura World kicked off its longest season, which will last almost 300 days, with the expectation of exceeding 5.3 million visitors, after reaching 5.1 million in 2022. The resort, which is also holding its first Carnival for several consecutive weekends, inspired by the festivities in Rio de Janeiro and Venice, hopes to definitively win back international visitors this season, with estimates of up to one million French and half a million British and Irish visitors, and placing the focus on opening up to new international markets.

During the presentation of the season, David García, general manager of PortAventura World, explained that “we are beginning this new season with much enthusiasm, energy and great news. After closing 2022 with 5.1 million visitors and record revenues, this year we are clearly committed to growth. As such, we are open every month of the year and we have continued to invest in the customer through new products such as Carnival and the new attraction that will open in spring. We are also implementing new experiences, both physical and digital, to continue creating unforgettable moments for our customers.”

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