Monday, April 15, 2024

New York-based FEC chain installs second ValoArena

Valo Motion, the Finnish maker of active mixed-reality products, is thrilled to announce that RPM Raceway, a popular New York-based Family Entertainment Center (FEC) chain, has ordered and installed a second ValoArena for its Stamford, CT location.

This decision comes after RPM Raceway experienced success with the first ValoArena installation at its Long Island location in Farmingdale. NY.

“Valo Motion is truly humbled by RPM Raceway’s decision to invest in a second ValoArena already,” said Raine Kajastila, CEO and Founder of Valo Motion. “RPM’s continued trust and support of ValoArena underscores our belief that there is definitely a place in FECs for immersive attractions that are physically active and fun experiences.”

RPM Raceway has five locations throughout the East Coast and has been in business for over a decade. The company’s tagline, “RACE. PLAY. MORE,” reflects its dedication to offering a wide variety of attractions to customers.

ValoArena’s innovative technology and unattended design initially caught the attention of RPM’s owner, Eyal Farage. RPM’s Long Island location became the first US location to install ValoArena after operations manager Chris Kimlingen conducted extensive research and communications with Valo Motion’s Sales team to ensure the new attraction would be a valuable addition to the FEC.

Within just four months of installation, ValoArena became the top attraction at RPM Raceway, outperforming other VR experiences and even several top-tier arcade machines. As a result, RPM Raceway decided to purchase a second ValoArena at November’s IAAPA Expo. “What’s so impressive about ValoArena is that it generates more than enough revenue to substantiate its large footprint,” said Kimlingen. “The numbers don’t lie, investing in a second ValoArena was really a no-brainer.”

ValoArena is an unattended 6-player mixed reality playground that requires no wearables, wires, or controllers and offers active social gameplay, high throughput, and exciting ROI potential. By seamlessly blending physical and digital experiences, ValoArena caters to a broad audience, with five games to drive customer engagement and repeat visits. This groundbreaking attraction not only enhances a venue’s entertainment value for customers but also presents a highly lucrative opportunity for operators, solidifying its position as a smart investment for any FEC looking to maximize revenue and provide guests with an incredibly fun, physically active experience.

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