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Nov 4 soft opening of Ferrari World Abu Dhabi, the first Ferrari-branded theme park


Abu Dhabi, United Arab Emirates — Ferrari World Abu Dhabi had its soft opening welcoming the general public at midday, with thousands of families and fans flocking in.

The much anticipated theme park boasts a range of unique thrill rides and attractions including Formula Rossa, the world’s fastest roller coaster, and Speed of Magic, the region’s first four dimensional fantasy ride. Today, families in the UAE and theme park enthusiasts from around the world ventured to Abu Dhabi to be among the first to experience this attraction.

“We just had to be here,” said Ahmed Sallam, one of the first visitors to the park. “There is so much to see and do. We love the variety for the whole family. It is a great experience for all of us.”

Today’s soft opening marks the start of an inaugural period which will continue throughout the Etihad Airways Abu Dhabi Grand Prix and culminate with the Grand Opening ceremony on 30th November 2010.

Andy Keeling, Park Manager, Ferrari World Abu Dhabi said: “From more than twenty years in the theme park industry, I personally feel that there is nothing more rewarding than watching people’s reactions as they experience the rides for the first time and today was a truly momentous day for all of our guests.”

Tickets can be purchased from the Ferrari World Abu Dhabi ticket offices with prices ranging from AED 225 for guests above 1.5m, and AED 165 for guests below 1.5m, and free of charge admission for kids under 3 years of age. Guests can upgrade their experience with a Premium Ticket, which will give them priority on all attractions and access to an exclusive lounge with refreshments, as well as other benefits. All tickets provide unlimited use of rides and attractions inside Ferrari World Abu Dhabi.

Photo of guests arriving, courtesy Ferrari World Abu Dhabi

Related stories from InPark Magazine and InPark News:
New 4D theater at Land’s End Amusement Park
Marvel Superheroes 4D at Madame Tussauds London
Jet Propulsion Lab’s Visitor Center Upgrade
Interview with Ferrari World’s Andy Keeling
The growing international trend of racecar simulation
Producing live shows in digital dome theaters
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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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