Thursday, April 15, 2021
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Orlando’s New Amway Center uses RipBang Studios’ wayfinding system to guide visitors

VENICE, Calif., USA — At nearly three times the size of the facility it replaces, Orlando’s new Amway Center arena needed a comprehensive yet easy-to-understand approach to directional signage. The Orlando Magic brought in California-based RipBang Studios to devise a system to effortlessly guide fans to their destination.

RipBang’s solution divides the arena into two color-coded sides, with each side’s color referenced on the ticket. Upon entering the main lobby, guests are immediately sorted to the orange East or green West side of the Amway Center. Within each level, anchor destinations (many designed by RipBang Studios) serve as landmarks to help orient guests. Much like a shopping center, directory signs highlight these anchors (amenities such as bars and restaurants) to help make navigation more intuitive.

RipBang Studios created a consistent brand and harmonious graphic language for all signage throughout the building so that concession stands, bars, restaurants and sponsor zones work together and reinforce the arena’s brand, instead of distracting from it. “Our experience has been that by the time you start looking for a sign, you’re probably already lost,” said RipBang Studios designer Rowena Macaraeg. Combining sponsor integration and visual landmarks, RipBang also worked with Amway to seamlessly incorporate their brand into the event experience.

RipBang Studios also designed signage that could actively participate in the entertainment experience. The south end of the arena features two sculptural LED “turrets” in one of the fan interactive areas known as the “Ozone.” With computer-controlled animations, pyrotechnics, and a platform for the Magic Dancers and mascot STUFF, the “Ozone” is sure to become a signature feature of events at the arena.

RipBang Studios’ wayfinding system at Amway Center demonstrates how sponsor and team branding, directional signs and thematic graphics can work together to enhance the game experience by offering easy access to seats, amenities that integrate sponsors and operational efficiency.

ABOUT RIPBANG
RipBang Studios creates “experiential branding” to build strong connections between consumers and brands. Since 1999, RipBang Studios has delivered innovative permanent and temporary solutions for stadiums, arenas, event venues and entertainment destinations that integrate graphics with venue amenities.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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