North America’s second Peppa Pig Theme Park is set to open in the Dallas-Fort Worth area starting in 2024.
Designed to be the ultimate theme park experience for little ones, this all-new standalone theme park located in North Richland Hills will feature multiple rides, interactive attractions, themed playscapes and shows, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play to build their first theme park memories together.
Merlin Entertainments, a leader in location-based entertainment with brands including LEGOLAND, Madame Tussauds and SEA LIFE Aquariums, has a licensing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
“Merlin’s platform and reach continues to grow in the U.S. as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida. Given the incredible success of our LEGOLAND Discovery Center and SEA LIFE Aquarium in Grapevine, Texas, the North Richland Hills community was a natural next step in our expansion and rollout,” said Chief Executive Officer of Merlin Entertainments Scott O’Neil. “Merlin is the definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions. Thank you to our friends at Hasbro for partnering with us to bring the playful world of Peppa Pig to this vibrant community.”
“The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, Texas,” said Matt Proulx, Vice President Location Based Entertainment at Hasbro. “Adding another Peppa Pig Theme Park for fans to experience continues our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We cannot wait for more guests to create lifelong memories with Peppa and her friends.”