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PGAV Destinations Releases Study on Visitor Feedback

St. Louis, MO, USA (March 29, 2016) – PGAV Destinations has published its inaugural Voice of the Visitor: 2016 Annual Outlook on the Attractions Industry.

Conducted in conjunction with long-standing research partner H2R Market Research, Voice of the Visitor presents the results of a study of more than 1,000 U.S. leisure attraction visitors who either visited an attraction in 2015 or are open to doing so this year. It serves as an essential benchmark study in understanding the U.S. attractions and travel market.

“This report is an invaluable tool for attraction managers to better understand their guests, as well as anyone who follows the travel industry to gain insights for their respective businesses,” says PGAV Destinations principal and chair Mike Konzen. “The insights are tremendously useful and the outlook is quite promising; in fact, our survey suggests a 5 % increase in attraction attendance in 2016.”

Voice of the Visitor is a first-time industry forecasting report based upon feedback directly collected from destination guests themselves, rather than observations and attendance figures. Overall, 86% of respondents intend to travel for leisure in 2016, and in large part this is due an overall increase in the confidence of the U.S. economy.

The report identifies various demographic trends amongst more than a dozen different types of attractions, from Family Entertainment Centers to Botanical Gardens. Deep insights and useful information are gleaned from the ever-diversifying Millennials, Baby Boomers, and Matures. Voice of the Visitor also explores the impact of memberships and season passes, return guests, how attraction guests plan their trips and use of social media while visiting, and their “key delights and pain points.”

In addition to providing overall insights on trends and intentions, the report also contains a convenient reference section for destination managers and other industry decision-makers to quickly review key facts and findings about their particular industry.

The full Voice of the Visitor: 2016 Annual Outlook on the Attractions Industry can be read for free at


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