Thursday, July 18, 2024

PIXERA media servers power enticing Audi display in Austria

This year’s Wiener Eistraum at Vienna’s City Hall Square was not only a gathering place for ice skating enthusiasts but also the stage for a technological premiere. Thanks to the PIXERA media servers from AV Stumpfl and a collaboration with Audi Austria, Pansound GmbH and other partners, visitors witnessed a unique presentation of the Audi SQ8 Sportback e-tron. Over two months, from January 19 to March 3, this out-of-home activation accompanied the 29th season of Wiener Eistraum (“Vienna Ice Dream”).

“With Audi-Animatics, we created a new, three-dimensional world of surprises,” explains Tom Erlinger from Pansound GmbH. This multimedia artwork utilized Unreal Engine to create dynamic scenes that spanned three levels. The highlight: a transparent LED screen behind which the exclusive silhouette of the Audi SQ8 Sportback e-tron awaited its grand entrance, orchestrated by the “brain” of the installation: the PIXERA media server. The Unreal Engine, which has made a name for itself in high-quality video game productions and increasingly in Hollywood, was used as the main technology behind the virtual production, enabling targeted changes in lighting conditions and times of day. To control the three levels (transparent screens, car, and LED wall), Pansound relied on tech from Austria. “PIXERA managed all content, which was precisely timed and distributed to the LED levels and played back according to cue commands,” adds Erlinger.

“The Audi SQ8 Sportback e-tron was at the center of this staging, where the virtual and real worlds merged in a unique way,” explains Bernhard Loos, head of marketing and sales, Audi Austria, at Porsche Holding.

“The installation at Vienna’s City Hall Square impressively demonstrated how technology and creativity come together to explore new dimensions of presentation. We are delighted with the successful collaboration with Audi,” says Horst Damoser, head of global business development for AV Stumpfl.

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