Monday, July 15, 2024

First ever Planet Playskool opens in New Jersey

Kingsmen Xperience, Inc, under license by leading toy and game company Hasbro, with its strategic partner Bright Play, LLC, opened the first-of-its-kind Planet Playskool family entertainment center at Westfield Garden State Plaza in Paramus, New Jersey, on June 13. The 20,000-square-foot entertainment destination promises an enchanting experience for children and families, serving as a vibrant, interactive STEAM-based play center where creativity knows no bounds.

Planet Playskool will feature a diverse mix of immersive play areas and interactive activity zones designed to captivate the imaginations of kids and parents alike.

  • Crawl, climb and slide through a real-life version of the MOUSE TRAP game
  • Let creativity run wild at the PLAY-DOH Imagination Station
  • Step aboard the TRANSFORMER’S Autobot Ark to save the Universe
  • Unleash the inner artist in the SPIROGRAPH Art Studio
  • Join an action-packed quest in the PJ MASKS Hero City
  • Find creativity through construction-based activities in TINKERTOY Town
  • Fuel up for the fun at the EASY BAKE Café,
  • Shop the retail store for unique apparel, toys, games and souvenirs

“We are elated to launch the first-in-the-world debut of Planet Playskool at Westfield Garden State Plaza,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, Inc. “Having our first U.S. permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for years to come.”

“At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families,” said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro. “Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. Visitors can express their unique selves through creative projects at the PLAY-DOH Imagination Station and get hands-on at TINKERTOY Town with construction activities, plus so much more. For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”

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