FC Barcelona and PortAventura World have joined forces, pooling together their experience and knowledge to explore the feasibility of implementing new recreational entertainment projects that offer themed experiences.
The first task for this strategic collaboration is to study possible entertainment experiences for the new Espai Barça, the newly redesigned FC Barcelona team compound. These experiences would complement the future museum, commercial and leisure experience within Espai Barça as it anticipates the reopening of Spotify Camp Nou, the team’s stadium in November 2024.
In addition, the two entities have joined forces to create a working group to study projects on an international scale, such as the opening of specific entertainment areas on the one hand and, and, on the other, larger format theme parks under the FC Barcelona brand.
Juli Guiu, Vice President of FC Barcelona’s Marketing Department, said: “This partnership with PortAventura World responds to FC Barcelona’s strategy of exploring new ways to generate resources within the entertainment industry. The spirit of this Board of Directors is to be imaginative, so that FC Barcelona can find ways to maximise the potential of the brand worldwide. Doing so, moreover, with a partner with the level experience and accomplishment in the area that PortAventura has is for us, one of the greatest guarantees of success”.
Arturo Mas-Sardá, Chairman of the Board of Directors of PortAventura World, confirms that “we are excited to announce today our new collaboration between FC Barcelona and PortAventura World to create a unique entertainment zone. This agreement is a further step in PortAventura World’s continued diversification in the football and sports segment, demonstrated by its previous successful partnerships with various clubs, as well as the formation of our joint venture with LaLiga”.
Mr. Mas-Sardá adds, “We firmly believe that this new project will not only strengthen the FC Barcelona and PortAventura World brands, but will also provide visitors with unforgettable experiences that unite fun and passion for sport”.
