PPDS, the global provider of Philips digital signage, direct view LED displays and professional TV solutions, announced the appointment of Alison Maxson as its new Senior Marketing Manager for North America.
Maxon is a known and respected part of the AV community, bringing over 17 years of B2B marketing experience to the North American team.
Based in Orlando and reporting directly to Marketing Director at PPDS, Ron Cottaar, Maxson will be responsible for strategizing, coordinating and executing all PPDS marketing communications, channel and trade events in North America.
Her key objectives include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED and digital signage solutions across all core markets, including hospitality, retail, food and beverage, education, healthcare and corporate.
Commenting on her appointment, Maxon said: “I’m delighted to have joined PPDS as the new Senior Marketing Manager for North America and am truly excited about the incredible opportunities that lay ahead. 2021 was a defining year for the business, with the launch of a new brand identity, the announcements of highly innovative and often game-changing new products, plus the entry into new markets. With these existing solutions, backed by an enviable roadmap for 2022, there has never been a more exciting time for the company, and I’m thrilled to be a part of it.”
Cottaar added: “We’re excited to have Alison on board as we take PPDS and our Philips professional displays to the next level in 2022 and beyond. We had to bide our time to find the right person for this important role, somebody with experience who shares the same values as our own. The wait was well worthwhile!”
In 2018, Maxson co-founded the Orlando Group arm of the AVIXA Women’s Council — a global community of AVIXA members and other professionals committed to supporting and empowering women who work in the technology and AV industry.
As well as an annual meeting during InfoComm, these local groups provide additional opportunities for female members to meet in person or via video call, to learn, coach, network and build lasting relationships with other women in the industry.
Maxson added: “To put it simply, I love the Pro AV industry and the people in it. I have always been of the mindset to challenge and grow myself as a professional marketer, while also helping others, especially my female colleagues and upcomers in the industry, to do the same, sharing my knowledge and time. Together there is nothing we can’t achieve.”