Apr 09, 2020 Martin Palicki Asia, Business, COVID-19, Features, Headlines, News, People, Technology & Media Comments Off on Covid-19 and the Attractions Marketplace: a perspective from Shanghai 新冠疫情下的文旅娱市场：上海视角
With the world caught in the grips of the COVID-19 pandemic it is no secret that virtually every aspect of life has been impacted. From mandated shelter-in-place orders to martial law being declared in some countries, billions of people are facing adjustments to their lives both now and for months to come. While these changes are having many negative impacts, particularly in regards to venue usage and attraction potential, they have at the same time highlighted many new and innovative ways to utilize technology not only to bring new forms of entertainment but also track, control and contain the spread of the virus to allow life to return to normal in some areas.
随着COVID-19新冠肺炎的全球蔓延，我们生活的方方面面都受到了不同程度的影响。 从许多国家宣布的强制居家隔离令到戒严令，数十亿人正面临着现在以致未来几个月的生活调整。 尽管这些改变带来了许多负面影响，尤其是在公共场地使用和潜力景点方面，但同时也激发了许多新的创新方式，不仅可以利用技术带来新的娱乐方式，而且通过跟踪、监测来控制病毒传播使某些地区的生活尽快恢复正常。
One of the main concepts used to contain the spread of the virus has been social distancing – either through maintaining strict quarantine status or limiting contact between individuals to minimize potential contact and spread. Technologies such as Virtual Reality and Augmented Reality (VR & AR) are helping to ease the burden of social distancing. For example:
众所周知遏制病毒传播的最主要概念之一是远距离社交 – 无论是保持严格的隔离状态或是限制个人之间的接触都是在最大程度地减少潜在接触和传播。而虚拟现实和增强现实（VR＆AR）等技术正在帮助减轻社会疏离的负担。例如：
Additionally the usage of innovative tracking apps such as Ant Financial’s “Alipay Health Code & Close Contact Detector” uses GPS data to track individual users and assigns codes based on their risk potential from travel and other activity over a 14-day period (“green,” “orange” and “red” codes for “safe,” “moderate risk” and “high risk” accordingly). Venues and officials are able to review these codes and allow or deny entrance to public areas, helping prevent the further spread of the virus.
By applying a heavy reliance on modern technologies and tracking capabilities China leveraged its technology and infrastructure in a way that would have been impossible 15 or 20 years ago, helping slow down an epidemic that would have been even more devastating in another era. As of today public spaces, sporting events and centers, entertainment venues and other public destinations are opening back up across China while they are closing around the world.
This does not mean that life is returning fully to normal, though, as the population still maintains active social distancing and will most likely remain impacted by this for years if not decades to come. This is forcing entertainment operators to also rethink their operations practices, recalculating Theoretical Hourly Capacities (THCs) and incorporating more modern tracking and planning techniques and technologies than ever before.
For us at EDGventures, this means focusing even more heavily on our incrementalization practices, breaking up various needs and end goals into manageable projects. As China progressively reopens it is uniquely positioned as a market that can test various new technologies and applications and help pave the way for their application globally to help entertainment and tourism sectors not just return back to what they once were but take the next step in becoming true Next Generation Destinations.
Praveen Rao is the Regional Marketing Director at EDGventures, part of EDGcompany. Praveen is responsible for overall brand development, event planning, and digital marketing for the group. He actively seeks new opportunities for EDGventures projects, innovative entertainment, potential partners, and investors.
With an extensive international background, knowledge, and over 16 years of experience in managing conferences, tradeshows and talent representation for various industries, Praveen has broad experience in the real estate and tourism investment and development sector. Having worked on several investment conferences in China, Singapore, India and Dubai and having developed strong regional real estate developer and investment sector networks, he understands current market trends across both real estate and tourism sectors.
As a current resident of Shanghai, Praveen also lived and worked in Cape Town, Dubai, Singapore, and Bangalore.
Comments Off on Freetouch BYOD technology helps museums and attractions keep interactives in play
Comments Off on Freetouch™ software rapidly enables touchless smartphone interactivity with kiosks, interactive displays, and point-of-sale payment stations without additional hardware
Comments Off on TraKid announces plan to help amusement parks, waterparks, and zoos recover in 2021
Comments Off on Miziker Entertainment mentored eight SCAD students preparing for careers in Themed Entertainment Design
Oct 22, 2020 Comments Off on Family Entertainment Group acquires Arcade City and 7D Dark Ride Adventure at Orlando’s ICON Park.
Oct 22, 2020 Comments Off on In a virtual format, TEA Thea Awards Digital Case Studies showcase best of human experience
Oct 21, 2020 Comments Off on MOTIONGATE Dubai to open two themed coasters based on Lionsgate franchises in 2021
Oct 21, 2020 Comments Off on Universal Beijing Resort shares new details on themed lands
Sep 29, 2020 Comments Off on Christine Kerr: From operations to creative to entrepreneurAfter nearly two decades at BaAM, Christine recently made...
Sep 28, 2020 Comments Off on Alterface: Inside Action League, the interactive revolutionUnique mix of tournament, interactive gaming and motion
Sep 28, 2020 Comments Off on Vekoma: Forged in steel, tempered by imaginationVekoma opens two new intertwining roller coasters in
Sep 28, 2020 Comments Off on InPark exclusive: Anna Knight of Informa Markets discusses the 2020 Festival of Licensing and the attractions industryThe Festival of Licensing, is a month-long virtual...
Sep 24, 2020 Comments Off on InPark exclusive: Three key players talk about Crayola’s new interactive exhibit and the brand’s expanded LBE presenceThis tour represents the next step in a portfolio of LBEs...
Sep 02, 2020 Comments Off on Smaller attractions: Following the leaderHow smaller attractions stay competitive and innovative...
Aug 19, 2020 Comments Off on Nathan Jones: Continuing a journey of amazing attractionsFollowing a long track record at both WhiteWater and...
Jun 30, 2020 Comments Off on Right place, write timeHollywood screenwriter Bennett Yellin authors a new future...
May 18, 2020 Comments Off on Eleventh Hour: The rise of consultants since COVID-19 affords a vision of leadership for the Location Based and Themed Entertainment Industry.To help companies respond to industry-specific challenges,...
May 05, 2020 Comments Off on Inside the time machineCreative Principals’ Geoff Thatcher says now is the...
Apr 22, 2020 Comments Off on InPark exclusive: International participants in Dubai Expo 2020 share thoughts on the likely one-year postponement and the status of their pavilionsLeaders of several national pavilions being developed for...
Apr 03, 2020 Comments Off on Bingo Tso, ACE International, on the effects of COVID-19 pandemic on Asian companies and the attractions marketBingo Tso of ACE International shares his perspective from...
Mar 17, 2020 Comments Off on COVID-19: Reassurances from Beijing and Kelly Ryner (Thinkwell)"As for business here in China, there is a lot of positive...
Dec 25, 2019 Comments Off on California’s Great America WinterFest: Transforming a theme park into a holiday wonderland.With millions of lights and thousands of decorations, the...
Nov 16, 2019 Comments Off on #80 – IAAPA 2019Table of contents
Nov 15, 2019 Comments Off on Meet Amanda ThompsonIAAPA’s incoming chair has deep roots in the attractions...
Nov 15, 2019 Comments Off on TEA 2020A chat with Michael Blau - incoming TEA International Board...
Nov 14, 2019 Comments Off on IAAPA 2019 Chair David Rosenberg: The aqua-manRosenberg serves as the 2019 Chair of the IAAPA Board of...
Nov 14, 2019 Comments Off on CircusTrix CEO Fernando Eiroa: Leaps and boundsInPark spoke with Eiroa about the unique business of...
Nov 09, 2019 Comments Off on InPark exclusive: Interviews with Jeremy Railton and Scott Ault on the launch of their new company, Railton Entertainment Design (RED)Themed entertainment design veterans Jeremy Railton and...
Oct 22, 2019 Comments Off on ISE 2020The annual Integrated Systems Europe (ISE) trade show for...
Oct 21, 2019 Comments Off on IAAPA: “Wear comfortable shoes!”"If this is your first Expo, attend the First Time...
Sep 11, 2019 Comments Off on Netflix and thrill: Greg Lombardo joins the content streaming powerhouse as Head of ExperiencesLombardo brings with him more than a decade experience in...
Sep 10, 2019 Comments Off on Transitions: Leaps and boundsIndustry professionals are making moves and creating waves
Sep 09, 2019 Comments Off on Exploring IAAPA EuropeMeet recent additions to IAAPA’s European team
Oct 06, 2020 Comments Off on WhiteWater: Planning for 2021
Sep 29, 2020 Comments Off on #83 – Waterparks and more!
Sep 29, 2020 Comments Off on The InPark Magazine editors: Meet the press Part 2
Sep 29, 2020 Comments Off on EXP: Engineering the aquarium
Sep 29, 2020 Comments Off on DNP: Photo booth serendipity
Sep 29, 2020 Comments Off on Polin: I can see clearly now
Sep 29, 2020 Comments Off on Christine Kerr: From operations to creative to entrepreneur
Sep 28, 2020 Comments Off on Alterface: Inside Action League, the interactive revolution
Sep 28, 2020 Comments Off on Vekoma: Forged in steel, tempered by imagination
Sep 28, 2020 Comments Off on Theme park storytelling
Sep 28, 2020 Comments Off on InPark exclusive: Anna Knight of Informa Markets discusses the 2020 Festival of Licensing and the attractions industry
Aug 19, 2020 Comments Off on Nathan Jones: Continuing a journey of amazing attractions