The Attractions Technology Lab (ATL) Event, scheduled for November, is gearing up to be a one-of-a-kind showcase of innovation and creativity. Event producer Attractions Technology Collaborative announces that Quince Imaging will be at the forefront as the Creative Director for this year’s main event, supported by a growing list of partners.
“Quince Imaging’s involvement is a game-changer,” said Loren Barrows, spokesperson for the Attractions Technology Collaborative. “Their track record of blending technology and artistry aligns perfectly with our mission, and their ability to capture the essence of our event’s vision and translate it into immersive experiences is simply outstanding.”
The Founding Partners of the Attractions Technology Collaborative (ATC), including Alcorn McBride Inc., Christie, Garner Holt Productions, and Weigl Control, believed in a better way to showcase technology beyond the traditional trade show experience through collaboration. The Attractions Technology Lab is a playground for manufacturers and service providers to work closely with their technologies in an environment that replicates their collective clients’ applications. The result is tighter integration and an immersive demonstration of the collective capabilities. The November event will feature over 20 participating companies.
Two of these participating companies, 4Wall Entertainment and IA Stage, have been involved since the first event in 2021. 4Wall Entertainment has consistently supported every Lab, bringing their technical direction and extensive experience to the partners. With the growth in the number of ATC members, 4Wall Entertainment has taken on an expanded role for the upcoming show. They are responsible for ensuring the seamless execution of all technical aspects of the event.
“4Wall Entertainment’s technical competence and dedication to excellence make them the perfect fit for this role,” said Loren Barrows. “Their ability to coordinate the unique technical needs of our Labs and Partners is critical to the success of our event, and they deliver every time.”
IA Stage, another ATC partner since inception, provides all of the drapery and rigging for the Attractions Technology Lab. “Innovation is critical to every aspect of an attraction,” notes Loren Barrows. “IA Stage has every product we need to create the infrastructure for our Labs, and the innovation they bring lies in their ability to make it all invisible to guests.”
The Attractions Technology Lab Event is where gathering of industry professionals, innovators, and technology enthusiasts will get together to experience the latest technologies in action. With Quince Imaging at the helm and support from leading companies, attendees can anticipate a one-of-a-kind experience that showcases what’s possible in themed entertainment.
For more information about the Attractions Technology Lab Event and to stay updated on event details, please visit https:/attractionstechnology.com.
