Thursday, November 30, 2023

Recap of Nov 9 Augmented Reality event from Total Immersion

Message received from Bruno Uzzan,
CEO of Total Immersion:

Total Immersion
‘s day-long tour of the world of Augmented Reality was held in Los Angeles a few weeks ago. Much of the content from that day is now online, on our blog.

Videos are available here, and pictures have been posted on our Facebook page.

From the announcement of our strategic alliance with Adobe, the launch of a breakthrough mobile commerce application that uses AR face-tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4, the day proved to be a significant advancement for the AR industry.

We conceived AR Immersion 2010 as a way to showcase AR’s versatility, illuminating a diverse range of applications, verticals and best practices to optimally leverage AR as a platform, whatever the app.
Along with our clients, we brought together Partners and others keenly interested in this emerging industry – to learn, to interact, and to help shape a future vision of Augmented Reality.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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