Thursday, October 21, 2021
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RHETROACTIVE Leisure Announces Gold Sponsorship on IAAPA 2012 Mobile App

Los Angeles, CA, USA — RHETROACTIVE announces that its division RHETROACTIVE Leisure is the official Gold Sponsor of the IAAPA Attractions Expo Mobile App, dowloadable here.

RHETROACTIVE —the name a merger of the partners’ names— was launched as an independent firm in 2012, but started life as a boutique design lab within former Imagineer and Landmark Entertainment founder Gary Goddard’s Goddard Group. Steve Trowbridge & Tim Rheault formed RHETROACTIVE as a “shingle” inside of Goddard’s company to focus specifically on hotels, restaurants, and retail spaces, areas where they felt the creativity from the themed entertainment industry could be applied in innovative, ground-breaking ways.

Over the course of six years, this division worked on a diverse array of hospitality and retail projects, from the Tropicana Mega Resort in Las Vegas and the Galaxy, Macau resort where they developed the architectural concepts, master planning and food & beverage program to the Grand Indonesia in Jakarta, Indonesia and The China Cultural Heritage Expo in Chengdu, China. All the while, they developed several high profile F & B projects in Los Angeles, including Sunset Beach on the Sunset Strip and Rockwell VT in Los Feliz.

Rheault notes, “By 2011, we realized that while still very much at an attractions-centric design firm, we were fielding requests to work on more and more brand, hospitality, retail, and cultural/community projects.” It was this growing demand that planted the seed to launch an independent firm, with strong roots in the world of entertainment and leisure and the goal to implement immersive, experience-driven design to a wider reach of mainstream clients.

RHETROACTIVE is organized around a collaborative practice model, reflecting their design principles and work style. Trowbridge and Rheault set the overall vision and work with their core team, consultants and synergistic partners to serve their clients.

For more information, visit rhetroactive.com

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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