Friday, April 23, 2021
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Richard Cadena Joins PLASA as Technical Editor and Assistant Technical Standards Manager

Richard Cadena
New York City — Richard Cadena, a respected lighting designer and entertainment technology media professional, has joined the PLASA staff. Richard will serve as technical editor for Lighting&Sound America and Lighting&Sound International magazines, and, at Protocol  magazine with senior technical editor Karl Ruling. 
Additionally in the PLASA North American office, Richard will serve as assistant technical standards manager. Richard Cadena has worked in the entertainment technology industry for over 25 years, including, most recently, at PLSN magazine and, before that, at High End Systems and Martin Professional. Richard has volunteered on the ESTA-now PLASA -Technical Standards Committee, is an ETCP certified Entertainment Electrician, teaches throughout the year with his Academy of Production Technology training program, and has authored four theatre lighting books.

Said PLASA managing director and CEO Matthew Griffiths, “We are very excited to welcome Richard Cadena into the PLASA team. He is widely respected for his knowledge, hands-on technical, media, and training experience in the industry and will be an invaluable resource for us all.”

Lori Rubinstein, executive director of PLASA’s North American office added, “Richard is a highly respected and tireless industry contributor and volunteer. We look forward to his continuing contributions as a PLASA staff member to our important Technical Standards Program.”

Jackie Tien, director of media and events, commented, “We’re really looking forward to having Richard share his technical expertise and journalism experience with PLASA’s growing media division where he will be working closely with Lighting&Sound America’s editor David Barbour, Lighting&Sound International’s editor Lee Baldock, and Protocol’s editor Beverly Inglesby.” Additionally in the PLASA North American office, Richard will serve as assistant technical standards manager.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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