Wednesday, February 21, 2024

Ron Foth Wins Two Major Awards For California Academy of Science Campaigns

Columbus, OH, USA /BUSINESS WIRE/ — Mixing science and creativity has proven to be an award-winning formula for Ron Foth Advertising, Columbus. The full-service, independent agency won two major creative awards in the past week, both for the California Academy of Sciences, a major San Francisco attraction located in Golden Gate Park. 

On Tuesday, the agency’s “Let the Wonder Begin” TV commercial earned First Place at the 2012 Visit California Excellence in Tourism Marketing Awards. Foth’s eye – and ear-catching work for the Academy was named Best TV spot, beating SeaWorld and the San Diego Convention and Visitors Bureau. The organization Visit California presents the annual awards to recognize the best advertising in the California tourism industry.

“We’re extremely proud to earn this honor for the California Academy of Sciences, as we competed against some of the best tourist destinations and ad agencies in the country,” said agency President and CEO Ron Foth Sr.

The big week of wins continued on Thursday, as the agency won six ADDYs and “Best of Show” at the American Advertising Federation’s 2011 ADDY Awards. Foth’s holiday radio campaign, “Academy Carols,” for the California Academy of Sciences, was named Best of Show from hundreds of entries. The campaign, which combines traditional holiday carols with an unpredictable scientific twist, was given the top honor by creative judges from Arnold Worldwide, GSD&M, and Goodby, Silverstein & Partners.

“Winning ‘Best of Show’ says a lot about our work and our creative team,” said Ron Foth, Sr. “And doing it with radio really stands out, as so much attention these days goes to TV, digital and social concepts. Radio is cost efficient, and offers powerful creative opportunities.” 


Ron Foth Advertising is an award-winning, full-service ad agency and production company headquartered in Columbus, Ohio. Founded in 1975, Foth offers marketing, branding and digital services to clients across the country and around the world, including Wendy’s Restaurants, Safelite AutoGlass, State of Ohio Tourism, Stanley Steemer, California Academy of Sciences, MGM Resorts International, Safeway Supermarkets, The Columbus Zoo, Nutramax Laboratories and more.

The California Academy of Sciences, in San Francisco’s Golden Gate Park, is home to Steinhart Aquarium, Morrison Planetarium, Kimball Natural History Museum, and world-class research and education programs — all under one living roof. The Academy is an international center for scientific research and is at the forefront of efforts to understand and protect the diversity of Earth’s living things.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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