RWS Entertainment Group has tapped zoo and museum industry veteran Robby Gilbert as its new Global Director, Business Development. Gilbert joins the team as RWS and its subsidiary JRA expand their planning, design, implementation and operations capabilities for zoos, aquariums, science centers and botanical gardens worldwide, and as RWS offers custom leased experiences and merchandise featuring iconic brands, including all-new Hershey’s and Guinness World Records™ attractions.
Gilbert specializes in the development, management and operations of entertainment and educational attractions based on scientific and mission-oriented goals. Prior to RWS Entertainment Group, Gilbert served as Chief Executive Officer of HRG Concepts, which collaborated on the concept design, fabrication and installation of exhibit elements for Phoenix Zoo, the San Antonio Zoo, the Nashville Zoo, the Baton Rouge Zoo and multiple traveling exhibits. Other experience includes the development of over two dozen STEM/STEAM-based leased experiences around the world and supervising the production of a variety of full-scale animatronic figures.
“Robby has spent the last 14 years building amazing partnerships with zoos, aquariums, science museums and botanical gardens around the world,” said Kevin Kreczko, Senior Vice President, Marketing & Business Development at RWS Entertainment Group. “As our new Global Director, Business Development, he’ll help to deliver immersive leased experiences, dynamic science exhibits and engaging cultural attractions to our clients. With the addition of Robby to the team, and with the expansion of our leased experiences offerings to top brands like Hershey’s and Guinness World Records™, we can raise the experience of visitors to new heights across more markets than ever before.”