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San Diego Air and Space Museum Taps BRC Imagination Arts To Design New Visitor Experience

Latest BRC client aims to re-ignite guest engagement by combining emotional, immersive storytelling with its air and space collection
SAN DIEGO and BURBANK, CA – The San Diego Air and Space Museum, California’s official air and space education center, an affiliate of the Smithsonian and the first aero-themed institution to receive AAM Accreditation, has hired BRC Imagination Arts to create a new visitor experience for its permanent collection.

One of the world’s leading creators of distinctive and compelling visitor experiences, BRC is especially known for its work in space-related museum and exhibit design, including the creation of three attractions at Kennedy Space Center, including the Apollo/Saturn V Center; Exploration Space: Explorers Wanted; and Shuttle Launch Experience. Other space-related projects and sites include NASA’s Space Center Houston, the United States Space & Rocket Center, JPL, and Adler Planetarium and Astronomy Museum. This month, BRC celebrates 30 years designing immersive experiences for world-class museums, branded attractions, visitor centers and world expo pavilions.

“The San Diego Air and Space Museum is renowned for its collection of aircraft and space-related artifacts, each of which has an incredible human story that’s hiding in plain sight. Our goal is to bring the visitor experience of a museum filled with inspiring objects to a whole new level. We will engage the imagination and invite visitors to tap into the same spirit in themselves that the innovative and daring aviators, designers and inventors of the past have shown,” said Matthew Solari, BRC’s Director, Cultural Project Development.

The revitalized museum, located in San Diego’s historic Balboa Park, is planned to premiere in 2015, a milestone event for San Diego as it marks the centennial celebration of the 1915 Panama – California Exposition. It will be a benchmark year for the museum, which is housed in the iconic Ford Pavilion building constructed for the subsequent 1935 California Pacific Exposition. BRC also served as the vision planning consultant for Balboa Park’s upcoming 2015 centennial celebration.


“It’s no accident that BRC’s work in cultural attractions has kicked into high gear in recent years,” Solari said. “A growing number of museums recognize the need to differentiate themselves, especially during tight economic times. They are looking to make their experiences as engaging as they are educationally enriching. BRC’s ability to bring history to life is really about reaching the visitor on multiple levels — intellectual and emotional. BRC’s approach is not only effective in fulfilling an institution’s mission, but in achieving greater operational sustainability through increased attendance.”
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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