Wednesday, October 20, 2021

SATE Experience Design conference 19-21 in Paris examines multicultural projects

InPark Magazine is proud to be a media partner for SATE 2012.

SATE (Storytelling, Architecture, Technology, Experience) is the Themed Entertainment Association’s signature creative conference dedicated to the art of Experience Design. It takes place at Disneyland Paris, 19-21 September. Co-chairs are Yves Pépin and Joe Rohde.

Thinkwell Group Chief Creative Officer Craig Hanna says, “SATE is an amazing opportunity to connect theories, ideas and trends with people and projects around the world. Not to be missed.”

Below are two excerpts from the SATE program. More information and registration links can be found on the official SATE 2012 blog.

SATE 2012 program excerpts
Bart Dohmen

Session 1.1, Sept 20:
Multicultural teams for cross-culture projects: good reasons or bad excuse?
Owners and/or creators nowadays tend to assemble international teams in which the members are selected for their expertise and talent rather than geographic proximity. The Internet and other contemporary tools have made this easy – is it the ‘best’ way?

Moderator: Bart Dohmen, BRC Imagination Arts
Respondent & Speaker: Patrick Stalder, Events Producer
How the Olympic, Paralympic, Youth Olympic Committees assemble and federate teams that will create the biggest event worldwide for a global audience.

Speakers:

Koert Vermuelen

Koert Vermeulen, ACT Lighting
Vernon Teo, Asia Pines Entertainment and Events
Being part of a multicultural team: two personalities, two cultures. Testimonials on two projects.
Matthew Jessner, Franco Dragone Entertainment
Live multicultural production in a fixed location: House of Dancing Water, Macau. How F. Dragone tailors his model/concept to the local environment.
Berni Jo, Yeosu Expo Committee
Jean Christophe Canizares, ECA2
Wyatt de Freitas, WETdesign
Case Study: The Big-O Project at Yeosu Expo 2012.

Session 3.2, Sept 21:

Chris Conte

Taking Our Skills Into New Sectors
Where next? Are there new sectors, outside of the world of leisure and entertainment where our skills and experience could enhance their activities? Learn from the experience of our speakers who have moved into new areas, and discuss how to identify other sectors to which we could apply our skills to in the future.

Moderator: Chris Conte, Electrosonic

Speakers:
Ray Hole, ray hole architects
Applying attraction design and theming to the Oil and gas Industry.

Ray Hole

Jean Francois Zurawik, Lyon City Hall
A Five Day Community Festival: La Fete des Lumières.
Alex MacCuaig, MET Studio Design
Drug Information Center Hong Kong
Sanjay Kara
Using entertainment technology for cultural and spiritual purposes (on behalf of BAPS – {Bochasanwasi Shri Akshar Purushottam Swaminarayan Sanstha})

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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