Tuesday, April 16, 2024

SATE Experience Design conference 19-21 in Paris examines multicultural projects

InPark Magazine is proud to be a media partner for SATE 2012.

SATE (Storytelling, Architecture, Technology, Experience) is the Themed Entertainment Association’s signature creative conference dedicated to the art of Experience Design. It takes place at Disneyland Paris, 19-21 September. Co-chairs are Yves Pépin and Joe Rohde.

Thinkwell Group Chief Creative Officer Craig Hanna says, “SATE is an amazing opportunity to connect theories, ideas and trends with people and projects around the world. Not to be missed.”

Below are two excerpts from the SATE program. More information and registration links can be found on the official SATE 2012 blog.

SATE 2012 program excerpts
Bart Dohmen

Session 1.1, Sept 20:
Multicultural teams for cross-culture projects: good reasons or bad excuse?
Owners and/or creators nowadays tend to assemble international teams in which the members are selected for their expertise and talent rather than geographic proximity. The Internet and other contemporary tools have made this easy – is it the ‘best’ way?

Moderator: Bart Dohmen, BRC Imagination Arts
Respondent & Speaker: Patrick Stalder, Events Producer
How the Olympic, Paralympic, Youth Olympic Committees assemble and federate teams that will create the biggest event worldwide for a global audience.


Koert Vermuelen

Koert Vermeulen, ACT Lighting
Vernon Teo, Asia Pines Entertainment and Events
Being part of a multicultural team: two personalities, two cultures. Testimonials on two projects.
Matthew Jessner, Franco Dragone Entertainment
Live multicultural production in a fixed location: House of Dancing Water, Macau. How F. Dragone tailors his model/concept to the local environment.
Berni Jo, Yeosu Expo Committee
Jean Christophe Canizares, ECA2
Wyatt de Freitas, WETdesign
Case Study: The Big-O Project at Yeosu Expo 2012.

Session 3.2, Sept 21:

Chris Conte

Taking Our Skills Into New Sectors
Where next? Are there new sectors, outside of the world of leisure and entertainment where our skills and experience could enhance their activities? Learn from the experience of our speakers who have moved into new areas, and discuss how to identify other sectors to which we could apply our skills to in the future.

Moderator: Chris Conte, Electrosonic

Ray Hole, ray hole architects
Applying attraction design and theming to the Oil and gas Industry.

Ray Hole

Jean Francois Zurawik, Lyon City Hall
A Five Day Community Festival: La Fete des Lumières.
Alex MacCuaig, MET Studio Design
Drug Information Center Hong Kong
Sanjay Kara
Using entertainment technology for cultural and spiritual purposes (on behalf of BAPS – {Bochasanwasi Shri Akshar Purushottam Swaminarayan Sanstha})

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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