The Saudi Entertainment and Amusement (SEA) Expo is set to return to the Riyadh Front Exhibition & Conference Center from May 20-22, 2025, marking its seventh edition.
As Saudi Arabia accelerates its Vision 2030 ambitions, SEA Expo 2025 serves as a central platform where industry leaders, investors, and visionaries from across the world converge to actively shape the future of entertainment.
From theme parks to experiential tech, local and global brands are finding new ways to be part of Saudi Arabia’s entertainment and amusement takeoff.
“The Saudi Entertainment and Amusement (SEA) Expo exemplifies the Kingdom’s commitment to becoming a global leader in the entertainment sector,” confirms Sarkis Kahwajian, Associate Vice President – Entertainment Portfolio at dmg events, organizers of SEA Expo.
“SEA Expo is fueling this shift in the entertainment and amusement sector, providing a sought-after platform for businesses to connect, collaborate, and innovate in line with Saudi Arabia’s Vision 2030, and the wider Middle East’s fast-evolving entertainment landscape,” furthers Kahwajian.
Featuring over 300 local and global brands with the latest ingenuity in amusement, theme parks, entertainment tech and more, the expo is set to welcome over 15,000 entertainment industry professionals, opening the door for vital international collaborations and multi-billion-dollar investments.
What to expect at SEA Expo 2025
- Industry-defining Innovations: Discover next-gen VR/AR technologies, immersive gaming, and AI-driven entertainment solutions that are transforming the industry.
- Networking & Collaboration: Engage with top-tier exhibitors, including Amusement Services International, Warehouse of Games, Phoenixdarts, and many more, along with investors and decision-makers, unlocking opportunities to collaborate and expand within the region’s thriving entertainment sector.
- Insights & Inspiration: Hear from over 75 global thought leaders and industry influencers through inspiring keynote addresses, insightful panel discussions, and engaging fireside chats as part of the free to attend summit.
Saudi Entertainment and Amusement Expo (SEA) Expo is co-located with Saudi Light & Sound (SLS) Expo, bringing together two distinct industry events at one venue, with a combined attendance of over 25,000 attendees, 500 exhibitors, and over 100 thought leaders. This co-location allows attendees to explore a diverse range of products, solutions, and innovations – not just in entertainment and amusement, but also in professional lighting design, technology, audio advancements, and more.
