Saturday, February 24, 2024

SeaWorld and Busch Gardens Introduce eCommerce Features to Mobile Apps

Orlando, FL, USA – SeaWorld Entertainment, Inc. (NYSE: SEAS)  announces additional enhancements to its popular park mobile apps, available for iPhone and Android devices. The latest update to the SeaWorld, Busch Gardens and Sesame Place Discovery Guide mobile apps allow guests to make unique purchases and redeem offers on their mobile devices while in these parks.

The new commerce features include:

  • –Quick Pay, which allows guests to use their devices as a payment methodOnce guests have connected their account to a credit card they can pay for culinary and merchandise directly with their mobile device throughout their visit to SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Tampa, Busch Gardens Williamsburg, and Sesame Place.
  • –By using Quick Pay, guests can register a credit card right in their Mobile App account and use the app to quickly and easily pay for purchases the remainder of the day.
  • –Additionally, the three SeaWorld parks will pioneer new products just for mobile app users including one-time use Quick Queue® to some of the most popular attractions, including Antarctica®, Rio Loco® and Shipwreck Rapids®.
  • –Busch Gardens and Sesame Place will introduce one-time offer and awareness messages to park guests with incentives for culinary, merchandise, and future visit products.

The multi-year focus on digital innovation includes the recent introduction of mobile ticketing and responsive Web design, among the first in the theme park industry. The investments go beyond new technology, but also extend to park operations for a guest experience that is more interactive and connected.

For more information about the new Discovery Guide mobile apps, check out the video at /mobile. The app can be downloaded free from the Apple or Google Play app stores.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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